How to write a copywriting brief that gets you the results you need

There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from you.

How to brief a copywriter

Make sure the briefs you give to a copywriter result in the right content.

This leads to a marketing communications brief that is bang on target and will produce an excellent result across all media. This type of copywriter tends to be experienced, skilled, very, very good at the job, but expensive.

Many SME businesses can’t or won’t pay for this level of professionalism. To quote a very-swiftly-dumped-ex-client of mine, “HOW MUCH? Just for a little bit of wording?” [Continue reading]

And it’s more written fun and games from the UK’s Daily Whoopsie…

Yet more verbatim written quotes and captions from the UK’s much-loved Daily Fail … throwing grammar, syntax, spelling, geography and even sanity to the wind as usual. Despite being owned by billionaire Viscount Rothermere it seems they still can’t afford to hire proofreaders. Never mind: it makes their website even funnier…

Funny grammar mistakes in newspaper content

No wonder the monkey peed on his shirt.

Glamorous: Stylish Mirka mastered autumnal dressing in a striking monochrome striped dress under a fitted black jacket. She added a pair of knee-high heeled books to her look. Good girl. Even better if they were books written by “moi.”

Roger and Mirka are close friends of the Federers, who were guests at both Kate and younger sister Pippa’s weddings (pictured here at Pippa’s nuptials to James Matthews in May). Roger and Mirka ARE the Federers, d*ckhead. [Continue reading]

Does your writing get invaded by the CAPITALIZERS?

Why capital letters should not be over used

Do You Capitalise Every Word In Your Titles And Headlines? Or do you Capitalise Only the Nouns and big Words in Titles and Headlines? Or do you, perhaps, capitalise Common Nouns as well as Proper Nouns? OR DO YOU WRITE LONG PASSAGES ALL … [Continue reading]

How to make a small fortune out of horses…

Funny stoires and jokes about ponies and horses

...start with a large fortune...! If you or someone you know loves - or possibly hates - horses, here are some excerpts from an evergreen little book I wrote, The Horse Lover's Joke Book and its younger sibling, The Pony Lover's Joke Book. Some are … [Continue reading]

Now for some SSSSSuccesses in English business jargon and slang…

English business jargon and slang, letter S

If you spill the beans, you'd better shake a leg and sink or swim if you don't want to go stir crazy ... more fascinating origins of business and other jargon and slang in the crazy language called "English..." Screwed, screwed up: often used … [Continue reading]

My secret writing hobbies … I’ve been outed, from rude poems to horses

Rude poems from Suzan St Maur

It all started a few years ago when a friend asked me to write a poem for his father-of-the-bride speech about his son-in-law-to-be, whom he loathed. I wrote one that seemed innocent enough to those outside the inner circle, but was a slight … [Continue reading]