How to get powerful off-camera interviews for your online video

There is lots of information here on HTWB about how to get good interviews for testimonials and other specific sales activities, whether on video, audio or in print. However using an interview approach for any type of documentary or business video is a very useful and credible way to tell a story – whether sales orientated or not.

How to get powerful interviews for your online video

What you need is a simple way of interviewing people that is comfortable for you (as the amateur interviewer) and them (as the twitchy interviewee.)

So here are some tips on how to get the results you need, whatever the purpose… [Continue reading]

50 very quick tips: how to write and make powerful podcasts

Although we’ve already looked at some tips on writing for spoken speech in articles like this here on HTWB, since those were written circumstances have changed and so, too, have the goal posts where both writing and production are concerned.

50 very quick tips: how to write and make powerful podcasts

Powerful podcast how-to: a step-by-step guide from the twinkle in your eye to the finished product, by Suzan St Maur on

Here then, are my up-to-date tips on how to do this well for the ever-popular podcast medium… [Continue reading]

6 signs of Stupid they should wear on their foreheads

HTWB stupid

I know we shouldn't laugh at stupid people but sometimes what they come out with is just so ridiculous you want to write a sign to slap on their foreheads that says "Stupid" ... Here are some examples that will resonate with you, as sent in by … [Continue reading]

Why writing a list can kill stress and keep you sane

HTWB to-do list

Writing lists can help you manage not only your workload, but also yourself and your sanity. No-one is suggesting that you become an obsessive-compulsive freak and list down everything you need to do from writing a business plan to visiting the … [Continue reading]

How to write a flyer-leaflet that doesn’t go straight to the garbage

HTWB dog chewing paper (2)

Smack! ... goes your mailbox and your dog runs, barking delightedly, to the front door hoping to tear apart and kill all that paper prey from the pizza parlours, replacement window vendors and make-your-lawn-greener merchants. Face it: that's … [Continue reading]

Help from your new Content Strategist: what I’ve been doing for 10 years…

HTWB cartoon

The term "Content Strategist" sounds awfully pompous if you live in modest-speaking Milton Keynes, England. But having been doing this job for the last 10 years working with SMEs and Micro Businesses (helping them determine what and how to … [Continue reading]