Elevator speeches: we help our customers to ZZzzzzzz…

Elevator speeches: we help our customers to ZZZzzzz...Psssttt … did you know that potential customers are bored fartless by the stock answer to “what to do you do,” e.g. “we help people like you to quadruple your turnover in a week / make employees slave 12 hours a day for you until their hands bleed / have rampant sex that makes a jack rabbit look boring / etc.?

Recently I have been attending several face-to-face business networking meetings and as you know, most are prefaced by the ringleader getting everyone to introduce themselves.

Without fail in the last few weeks, each time I hear those words “we help our customers/clients to…” all eyes drop down to the smartphones for a surreptitious email check… [Continue reading]

Add a comment…what about? Who cares?

medium_3070394453When you read an article or blog post online and at the end it says something like, “have your say: put it in here…” do you really feel inspired to jump into the conversation? Or do you think, from the invitation you’ve seen, that the writer/blogger really couldn’t care less what you think but wants some extra traffic from whatever BS you might write in a comment? [Continue reading]

How To Write Fiction Without The Fuss: the crucial Act Two

Fiction from HowToWriteBetter.net

  Welcome to Part Twenty-One of this popular series. This week, novelist and publisher Lucy McCarraher looks at how you should review the crucial Act Two of your story ... probably the most important part of all, and the part in which the … [Continue reading]

A writer’s weekend with the wrong kind of horse power

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When I was young, slim and foolish, there was this man I really wanted to impress. If I met him now I would dismiss him as pompous, bloated idiot with an IQ level in single figures but way back then all I could see was a handsome guy with a big grin … [Continue reading]

50 ways to win at blogging

Black and white synthesizer keys

Are you old enough to remember that wonderful Paul Simon song, “50 Ways To Leave Your Lover?” Here’s my version of the lyrics for you to sing along with … and help yourself write better blog posts into the bargain. Writing for blogs is not … [Continue reading]

How To Write Training That Works: marketing training

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  Writing training material is a specialized job. But often, in a small business, nonprofit organization, charity or similar circumstances, there isn’t the budget to bring in a specialized supplier. Here’s the HTWB solution, with Jackson … [Continue reading]