Business blog posts: 6 more ways to make sure they kick ass

Business blog posts: 6 more ways to make sure they kick assFurther to the article I wrote last year (you’ve all read it, of course, haven’t you?? Thought not) I reckon it’s time to add more ways to make sure your business blog posts kick ass – just as hard, if not harder.

If you recall, the first six points were as follows, duly shortened: [Continue reading]

How to write a reference or recommendation letter

HTWB recommendation smallUnless you’re about 12 years old or less, sooner or later you will be asked to write a reference or recommendation for someone – whether it’s a colleague, employee, student, friend, or even a whole company. If you Google “how to write a reference” you’ll find loads of advice, as I did just now. But unsurprisingly the available advice tends to be a bit starchy.

So: what makes a reference letter or email help your referee stand out from the crowd? [Continue reading]

Why you should never trust a parrot…

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Two golden-oldie reasons why parrots can be much, much more trouble than they're worth... Who needs feet? Except ... Herbert was not getting along so well with his wife and thought maybe he'd like to have a pet to keep him company. So, he went … [Continue reading]

Is blogging for your business becoming a bit of a chore?

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If that's the case, you'll find this book is worth its weight in gold - it's a no-bullsh*t guide to writing blogs that boost your brand, business and customer loyalty. (DISCLAIMER: I just so happened to write it!) But even so, if you're fed up … [Continue reading]

How to write a great travel blog

HTWB travel blogs

How often has someone asked you about your holiday, only for their eyes to glaze over when you start talking about it, or they just cut you short? It’s harsh, but true. Whether you want to go into travel writing seriously or just want to share some … [Continue reading]

Breast cancer awareness: writing on the wall?

HTWB Breast cancer awareness

As I'm sure almost everyone in industrialized countries knows, October is Breast Cancer Awareness month. Countless noble people are running marathons, giving tea parties, climbing mountains and performing unimaginable stunts to raise money for the … [Continue reading]