Writing for business, and especially writing for marketing and promotional purposes, is something most of us dread. Yet you just can’t deny the fact that the right words can be very powerful tools in a variety of business activities – from creating effective content, blogs, articles, email campaigns, websites, winning business proposals, and many more.
OK, let's get the objections out of the way here and now. I'm a professional writer and the wrong side of 50. But are those the only reasons why I get so irritated by sloppy, fault-ridden business writing that not only is cosmetically bad, but … [Continue reading]
"If music be the food of love, play on," said Willy Shakespeare in his play, Twelfth Night. Just as well they didn't have major corporate companies in those days, driven by lawyers, accountants and finance fiends. The following anecdote demonstrates … [Continue reading]
Good ideas are hard enough to come by in business without the stumbling blocks of the corporate nay-sayer who wouldn't know a good idea if it bit them on the ankle. Some years ago the inimitable Andrew Risner - a prominent figure in UK … [Continue reading]
If you're based anywhere near the Milton Keynes, England area, this is an opportunity you can't afford to miss. Especially if you regard face-to-face business networking as an important part of your marketing, this will give you all the tools you … [Continue reading]