Business writing: home truths well worth remembering

Writing for business, and especially writing for marketing and promotional purposes, is something most of us dread. Yet you just can’t deny the fact that the right words can be very powerful tools in a variety of business activities – from creating effective content, blogs, articles, email campaigns, websites, winning business proposals, and many more.

Business writing: home truths well worth remembering

It’s all about initiating change

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Writing about my home on Canada Day

Before we go any further, greetings to all you Canadians far and wide on this, our national day. (And no jokes…)

Writing about Canada [Continue reading]

The writing on the wall: Mediocrity is the New Black…

HTWB mediocrity

OK, let's get the objections out of the way here and now. I'm a professional writer and the wrong side of 50. But are those the only reasons why I get so irritated by sloppy, fault-ridden business writing that not only is cosmetically bad, but … [Continue reading]

Why you mustn’t let accountants meddle with music…

HTWB Music

"If music be the food of love, play on," said Willy Shakespeare in his play, Twelfth Night. Just as well they didn't have major corporate companies in those days, driven by lawyers, accountants and finance fiends. The following anecdote demonstrates … [Continue reading]

50 ways to castrate a good idea

HTWB 50 ways

Good ideas are hard enough to come by in business without the stumbling blocks of the corporate nay-sayer who wouldn't know a good idea if it bit them on the ankle. Some years ago the inimitable Andrew Risner - a prominent figure in UK … [Continue reading]

Business networking Milton Keynes: can you afford to miss this Referability chance?

HTWB Referral main pic

If you're based anywhere near the Milton Keynes, England area, this is an opportunity you can't afford to miss. Especially if you regard face-to-face business networking as an important part of your marketing, this will give you all the tools you … [Continue reading]