The difference between writing and wording: a guide for stupid penny-pinchers

Now that it’s so easy to do your own marketing online, the value of soft-skills professionals has come into question. Welcome to the Idiot’s Guide to p*ss-poor approaches as in the following…

  • Who needs to pay professional videographers, for example, when you can shoot a perfectly acceptably sales video on your IPhone (never mind that brilliant video camera you can buy for for little or nothing from Amazon) and edit it up a bit on your Mac – upload to YouTube and/or your website, and bingo?
  • Who needs to pay professional photographers to shoot images of your new product or service when your cellphone works just as well and costs nothing?
  • Who needs to use professional graphic designers when you have a world of free art out there you can use to put almost any requirement together?
  • And who needs to use a professional writer to do just “a little bit of wording” for your website or brochure?
Why cheap creative marketing resources are a piss-poor investment

How clever is it for ignorant businesses to sneer at professionals in writing, design, web development and other marketing areas of expertise?

Technology offers many things, but it can’t provide unique human talent. Yet this is being denigrated and cheapened in parallel with the techno-cheapening of everything else.

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Writing about yourself: how not to fall into the I-ME trap

One of the most common among classic writing (and speaking) grammar goofs is the I or ME dilemma, when I-ME does something with someone else.

Is it you and I or you and me?

Did Dad and I go out for brunch yesterday, or was it Dad and me?

Without resorting to formal grammar jargon, here is a simplified but very easy to grasp illustration of the problem and its solutions…and scroll down if you want an easy trick to make sure you stay out of the I-ME trap from now on…

Writing quiz: which of the following are correct?

1.Deanna, Mike, Tom and I went to the movies last night. [Continue reading]

Everything tourists want to, er, know about Australia

Funny misconceptions about Australia

Judging by these questions, you'd think Australia is on another planet. Some hilarious questions and answers ... original author unknown. With thanks to Malc Harding on my Facebook page, The Joke Street Journal, for bringing these to my … [Continue reading]

Editing your written work: how not to miss mistakes

How to edit your text properly

Today please welcome guest author Lucy Benton - originally from Illinois, USA and now resident of Sydney, Australia. Lucy is a writing and editing expert who also runs a superb blog, ProWritingPartner, which I thoroughly recommend as a goldmine of … [Continue reading]

Bored with just your dull routine? Try my poems for laughs unclean…

Funny, rude poetry book now out

Yes, sorry Google, but this post is written as advertising for my new book. Actually I'm not sorry. It took me two glorious, hilarious years to write it and I loved every moment. I want to share that fun and laughter with as many other people as I … [Continue reading]

Written rules for dogs, cats and humans

rules for dogs, cats and humans

No matter how much we love our dogs and cats, there comes a time when we humans need to lay down the law. (A bit.) And equally, we pet lovers need to set out the rules for humans who visit and might turn up their nose at a stray cat hair in their eye … [Continue reading]

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