Small business: why you need a (simple) blogging strategy

I can’t help but lose my rag when I see other people’s articles or blog posts describing these hideously complex blogging strategies without pointing out that they only apply to large brands and corporations.

Small business - sensible blogging strategy

To think that small businesses should waste time on preparing complex schedules and editorial calendars and style guides and other stuff is just laughable. And it’s probably the fastest and most effective way to put small businesses off the whole notion of blogging, just because some “guru” wants to big up the process to show off what an expert they are. [Continue reading]

How to write better follow-ups to your seminars and training sessions

If you read my recent article “How to write better F2F seminars and training sessions” you’ll know I dangled a carrot – about how to make your messages stick in participants’s minds, rather than get dribbled away by time, stress, cluttered brain syndrome and more.

Writing better follow ups to seminars and training

Geography permitting, you could set up a semi-social networking group, or (if appropriate) an internal social group, consisting of the original live events’ participants and a few other key individuals.

It doesn’t matter how interested people are. It doesn’t matter how dramatic and fascinating the content is. It doesn’t matter how much you pay a famous keynote speaker to whip them up into a frenzy and get them dancing all the way out to the parking lot shouting the company tagline.

They forget. [Continue reading]

The Body Building Brainf*rt

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If you are, or know someone who is, a body builder, this little poem will make you laugh (and think twice before reaching for the steroids.) Cheers to you, Muscles... BODY BUILDING Pumpy, pumpy, pumpy pump Body building’s such a hump Grow y … [Continue reading]

Small business: “We don’t have to be on page 1 of Google? Are you nuts?”

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There's nothing like a digital bombshell to make someone choke on their Skinny Latte. But choke the lovely Howard did, when I said he was nuts to try to get on to Page 1 of Google. "What the f*** do you mean? We've just spent thousands on a fancy … [Continue reading]

Help! How do I train staff to write better local government reports?

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Hi Suze: Do you have any tips for writing 'interesting' reports for committees in a local government environment? I am doing some internal training in my local government department and am looking for ideas for exercises for our staff, which go … [Continue reading]

Good Thanksgiving feast, was it? If not, read on…

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A rather rude poem for Holiday "chefs" in the USA who, post-Thanksgiving, are now all cooked out. Bon appétit, if you can face it... THANKSGIVING AFTERMATH Thanksgiving is over The turkey is done Dismembered, digested And perfectly … [Continue reading]

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