10 links to help you write throat-grabbing headlines

Do you ever wonder how to write a really catchy headline for a blog post, article, social media post or as an email subject line?

10 links to help you write good headlines

“…how to ensure you pick the right words to trigger the right emotions…”

Here is the HTWB pick of articles and tutorials on the interwebby right now that will give you all the help you need to write headlines that work wonders for you and your business.

Click on the green titles to go to the articles concerned

1.55 Easy Ways To Write A Headline That Will Reach Your Readers

A very scientific way to set about choosing and then analysing your headlines, but it’s all based on proven statistics about what attracts readers and more to the point, what keeps them reading on beyond the headline. By Kelly Smith on CoSchedule.com.

2.List post headlines: should we stop playing the numbers game?

According to Courtney Seiter on Buffer a couple of years ago, “Numbers work well in headlines because humans like predictability and dislike uncertainty.” Well, we have 10 tips here: does that make you feel less uncertain? Actually, I think they do work because they help readers gauge how much time they will need to spend reading the article. But not everyone agrees … this article discusses the pros and cons.

3.The A-2-Z of business blog writing: H is for Headlines

More science, but expressed in my incomparably blunt way! This article focuses on blog headlines or titles, and like almost every other type of content blog posts are out there fighting for attention just like everything else. The article is 3 years old but nothing has changed since it was written, so for a quick gallop through the basics, this is a good one.

4.Hashtags in headlines: sticky or tacky?

The fashion for sticking hashtags all over everything does seem to be dying off a bit these days unless you’re an Instagramista in which case you use dozens. Bottom line is that hashtags, like condiments, are fine when used in moderation for headlines but even if you are an Instagram lover, come on – more than one or two is pushing it…

5.5 Data Insights into the Headlines Readers Click

By Nathan Safran on Moz.com. In this article Nathan goes into the fact that 80% of readers never make it past the headline: According to some sources, on average, eight out of 10 people will read headline copy, but only two out of 10 will read the rest. He also explains how and why, amongst other things, traffic can vary by as much as 500% based on the headline. Now we begin to see why headlines are so important…

10 links to help you write good headlines6.What Really Is The Best Headline Length?

A great article by one of my favourite content experts,  on CoSchedule.com Some very useful advice on how to gauge the right length for headlines – yes, keeping Google in mind, but also – rather
more important – judging the length
so it’s right for the audience you’re writing for.

7.Why Headlines Came To Rule The Content Marketing World

And here is Julie Neidlinger on CoSchedule again, this time charting the history of why content headlines have had to be good – and usefully, how a good headline or blog post title can be used as a marketing email subject line, with little or no repurposing. The techniques for creating good headlines and email subject lines are similar despite the end outcomes – clicks and open rates – being rather different.

8.Blog post headline analyzer

This is a fantastic toy-toy and one you should bookmark for eternity. Simply type your headline into the box and hey presto, it’s analysed to show you any weak areas and makes suggestions on how you can improve it. A lot of fun to play with and actually very useful, even for hairy old professionals like me. Good old CoSchedule.com have done it again.

9.How To Write Headlines That Drive Traffic, Shares, and Search Results

Here  elaborates on how to use the Headline Analyzer and expands on various points to help readers make the best use of the tool. He also incorporates plenty of advice on how to try to please both Google et al and the human reader … not as hard to do these days when search engines are beginning to speak better English, but tricky nonetheless – at times.

10.Proof That Emotional Headlines Get Shared More On Social Media

Finally,  once again – this time on emotional headlines and how they work. Garrett goes into a number of examples of good and bad use (or non-use) of emotional words and how to ensure you pick the right words to trigger the right emotions. (I don’t work for CoSchedule.com, by the way – I just like their no-nonsense information and clear, practical tutorials!)

Hope that was helpful. What did you think? Please share….

Questions? Drop Suze a note on suze@suzanstmaur.com

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