Search Results for: blogging workshops

Right-on workshops and talks to make your words work better

Workshops and speaking topics

SUZE by KH 02 June 13 (640x591)

If you’re a meeting or training organiser in the southern half of England or southern Ontario, you might be interested to know that Suzan is now offering her popular workshops and speaking topics to a much wider audience … and just loves to inspire people with her skills, experience and down-to-earth humour that shares right-on useful information and expertise in an entertaining and highly effective way.

Her workshops – and even her mini-workshops which can happen in an hour or less – engage every participant and get everyone talking about the topics in the bar or café long after the formal stuff finishes. Not only do participants learn from Suzan; also, they learn from each other – by far the best possible combination to ensure they get true, lasting value from the event.

And what qualifies Suzan St Maur to lead business writing workshops?

Here’s the pompous bit, but it’s all true.

“Canadian born, UK-based Suzan St Maur is a trained journalist and copywriter and has worked across a wide spread of writing genres since the 1980s, as well as writing more than 30 published nonfiction books – two of which have been organic Amazon No.1 category best-sellers for several years. She delivers unique written content and editing for business/general nonfiction, gives workshops and talks on business writing and blogging and helps people produce more effective blogs and other content, web text and books of their own.”

For more about Suzan’s work click here, and for more about her in general, click here.

Currently offering live workshops, seminars, talks and training in England and Southern Ontario, Canada – contact Suzan on suze@suzanstmaur.com to discuss other locations

“Made me think, reflect and actually take time to think what my clients want and need, and how I could help them have a great experience using my services.”
Sarah Wilkins, Consultant Solicitor
Setfords Solicitors, http://www.setfords.co.uk/

“Well organized, very considerate to participants, excellent ideas of topics for blogs and the emotional link.”
Dr. John Beaumont-Kerridge, Sub Dean International
University of Bedfordshire Business School, http://beds.ac.uk

How to make your personal brand more powerful

Half-day interactive workshop

In this workshop you will learn some very handy tips to take your personal brand to a new level. We cover live business networking and how to make the right impressions F2F, plus what to do and say to form good relationships that lead to new business and referrals. Beyond that we look at converting these good impressions into the written word (online and offline), and into video and audio, so providing your business with the best possible basis for success, growth and profitability.

The session includes a number of entertaining exercises along with chaired group discussions, as well as spoken theory from Suzan. Topics include:

INFORMAL FACE TO FACE NETWORKING
The right way to answer the question, “what do you do?”
How to use the “so-what” test
Why stories work better than saying you’ve been “busy”
How to engage others in conversation

FORMAL FACE TO FACE NETWORKING
The 60 second elevator pitch
Making your 60 second pitch more memorable
When a series of 60 second pitches works better
Writing your 60 second pitch in the first person

WRITING ABOUT YOUR PERSONAL BRAND
Writing for your audience in their language
Converting your 60 second pitch to 3rd person for written work
Brief introduction to blogging
Posting on social media

SPEAKING ABOUT YOUR PERSONAL BRAND ON VIDEO etc
Easy to shoot does not mean easy to make you look good
How to prepare for a video
Stories, demonstrations and cutaways (good and bad!)

For more information contact Suzan on suze@suzanstmaur.com or call +44 (0)7767 354 090.

 

How and what to write for your business blog

Half-day interactive workshop

How do you open up that magic, potentially profitable world of blogging? It’s not rocket science. But it does take a little bit of “thinking outside the box.” That’s why this workshop is so helpful: the way Suzan’s whole process is designed gets participants thinking correctly and strategically. This way they understand what they need to be writing about, what their customers/readers want to know about, and how to get that information over in a way that builds relationships – that lead to sales.

The session includes a number of entertaining exercises along with chaired group discussions, as well as spoken theory from Suzan. Topics include:

KNOWING YOUR AUDIENCE
How to get to know your audience as well as you know yourself, so you always choose topics they’ll find interesting
View your business and topics objectively so you see them (and write about them) from the readers’ point of view

CREATING A STRATEGY THAT WORKS
Create a business blogging strategy that keeps your objectives in focus
Move beyond the more traditional style of blog posts and open up whole new areas of interest to your readers

DISCOVERING TOPICS TO GIVE YOU MORE MILEAGE
Brainstorming in a different way, so you “connect the dots”
Learn how to create ongoing series of blog posts
Possible conversion of series into a complete book

IF YOU CAN TALK, YOU CAN WRITE
Worry less about how to write and focus on creating a written conversation with your readers
Tricks and tips to overcome “writer’s block”
If you can’t write, speak
Touch typing, voice recognition apps and other aids

For more information contact Suzan on suze@suzanstmaur.com or call +44 (0)7767 354 090.

 

Short talks, discussions and mini-workshops

Meeting content and talks

If you need someone to give a short talk after lunch or during a business meeting … set the mood for a business breakfast session … provide entertaining and useful content for a motivational conference … chair a breakout session from a larger event … contribute to training activities … or any other appropriate need … here are some short topics Suzan talks about, that you might find useful.

THE SO-WHAT? TEST™
Originally designed by Suzan to use to perfect clients’ elevator pitches, the SO-WHAT? TEST™ can be used to test out almost any business proposition by helping participants drill their thoughts and words down to what’s really going to work well for them. Or not…

WHY BLOG FOR BUSINESS?
Everyone’s blogging these days, or so it seems. Yet much time and effort is wasted on blogging that’s wrong for one reason or another. As a prolific business blogger herself, Suzan shares the realities of blogging that works, as well as numerous tips and shortcuts.

THE DREADED ELEVATOR PITCH
Nearly all of us in business have to stand up and reveal all in 60 seconds at networking events and other business meetings, and many people find doing it about as much fun as a root canal procedure. Here Suzan shares some ideas and tips on how to make it painless.

SO YOU THINK YOU CAN’T WRITE?
Many people say they can’t write, but the truth is if you can talk, you can write – it’s just a case of using words in a different way. Suzan has helped dozens of clients get over their fear of the blank page or screen and shares some useful tips on how to conquer “writer’s block.”

WRITING FOR SOCIAL MEDIA
Each social media platform has a different remit, a different audience, and a different style. Not all are right for someone’s business, but some usually are. Here Suzan discusses the different platforms and how to phrase posts and updates so they fit in, as well as stand out.

WRITING EMAILS THAT WORK – AND GET ACTIONED
With most business people getting dozens or even hundreds of emails each working day, it’s hard to get them noticed, never mind acted on. Suzan shares some tips and advice on how to get a message noticed and read, and lead to the right next step from the recipient.

For more information contact Suzan on suze@suzanstmaur.com or call +44 (0)7767 354 090.

Showing you how to make your words work better

Suzan St Maur

from HowToWriteBetter.net

Who’s in Toronto next month?

Toronto,blogging workshops,meetings,Suzan St Maur,September

The purple pimple on the left is the magnificent Rogers Center. The hypodermic syringe is the CN Tower … and yes, we HAVE heard all the jokes about it being the largest free-standing erection in North America.

Typical, isn’t it? You pick a date to go off on a working vacation and within minutes, every one of your clients has an urgent job that can’t possibly wait until you get back. [Read more…]

About Suzan St Maur

Suzan St Maur

“Moi” – nice pic, huh. Great job done by my talented photographer god-daughter,
Kathryn Hardman

Canadian born Suzan St Maur (a.k.a. “Suze”) was transported to the UK when a child and despite resultant cultural challenges managed to leave British secondary school with a couple of “A” levels and no talent for anything other than writing, so her career options were fairly clear cut.

After serving a full journalism apprenticeship on a provincial newspaper, she attended and graduated from the then-famous Watford Art School advertising writing course and worked in London ad agencies as a copywriter for a few years, before deciding she was far too bolshie to be an employee and so became a freelancer.

Suzan St Maur

Note the “Canada Rocks” shirt – funny little person on it is an Inukshuk, an Inuit signpost made out of, er, rocks.

While comfortably paying her mortgage and bills her work took off into the areas of business theatre and corporate video, in which disciplines she became the Grandma Moses of corporate script and speechwriting for many years.

Suze also developed useful skills as a conference and video producer, largely in emergencies caused by the actual practitioners’ bunking off through illness, drunkenness, excessive use of recreational substances, etc. It’s amazing how fast you can learn to do a job if the person who should be doing it is in la-la-land …

These days Suze concentrates on delivering unique written content and editing across most business and nonfiction genres, in both digital and print media. She enjoys consulting, writing, editing for and coaching clients in addition to running her other business interests, writing her own books, blogs and articles, plus giving blogging workshops, radio interviews, etc., on how to make your writing more successful. (For more about Suze’s services and how she can help you, please click here.) 

“It was this work which inspired me to create
HowToWriteBetter.net, so I could share my experience
and skills – plus those of some talented colleagues – with an even wider audience.”

Suzan St Maur

Suze with her friend Merrylegs
(pony is on the left…)

Suze’s published books include:

Photos of Suze numbers 1 and 2 by Kathryn Hardman Photography, and with pony (“Merrylegs”) and Pony Lover’s Joke Book, by Aaron Wood Photography.

Personal stuff

As mentioned above, Suze has lived in the UK since she was a child. Her parents settled near Milton Keynes, Bucks and although Suze lived and worked in London for some years she returned to the Milton Keynes area in 1990.

Suze’s London days were “work hard, play hard” and Fulham, where she lived, will never be quite the same again. While there, for two years she had her own chat and music show on Charing Cross Hospital Radio and enjoyed that thoroughly. She also got involved in politics and helped with communications for one of the major parties at Westminster, as well as standing as a candidate in a London borough council election.

htwb-tom-graduation

Suze’s son Tom, making Mom proud as always

Her son Tom was born in 1992 and after a “gap year” working for a major bank, attended The Leicester Business School/De Montfort University (UK) reading business management, economics and econometrics – from which he graduated in 2014 with First Class Honours. He is now working as a Major Accounts Manager for DHL Express and is really enjoying the experience of being in sales, which is pleasing as it’s such good training for anyone in business.

Until Tom went to Uni he was a drummer in various heavy metal rock bands, most of which would rehearse at the family home … noisy but good fun.

Apart from work, Suze is a keen horsewoman and helps at horse shows – specifically, dressage competitions – on weekends. Unable to ride for some years due to health problems (see below) she is now planning a horsey comeback – it’s just a matter of finding a horse that’s quiet enough, strong enough and stupid enough to carry her.

In 2003 Suze developed cancer of the bladder which was treated “conservatively” (i.e. with chemotherapy and immunotherapy and only minor surgery) until 2010 when her bladder, along with various other bits and pieces, was removed.

Not long after nursing her mother, who had terminal cancer, at home for 7 months while still running the business and parenting son Tom on her own, Suze developed a cancer of the breast – unrelated to the bladder cancer. She had a mastectomy in 2005 and underwent chemotherapy which resulted in a number of funny stories about wigs, prostheses and much more which Suze wrote about extensively in her eBook, How To Smile Through Cancer from which a percentage of sales goes to Macmillan Cancer Support, her favourite UK cancer charity.

These days Suze is Chair of the Milton Keynes Cancer Patient Partnership which consists of volunteers like her, as users of cancer services, working with the healthcare professionals and National Health Service (NHS) managers to improve the services delivered locally, regionally and nationally. Suze works on written communications, as well as peer review, environmental audits, training, and other projects. Allied to this Suze lectures on cancer survivorship to nursing and other medical university students.

In addition to this, Suze’s other interests include working as a volunteer speaker, writer and editor for the Medical Detection Dogs project – which is making incredible progress in the olfactory detection of and alerts to disease … participating as a local business leader in Career Work Out sessions for Milton Keynes secondary (high) school students with the amazing Worktree charity … and regular guest lecturing for Milton Keynes Executive Action, a job club for managers and executives which has the highest rate of re-employment of any similar job club in England.

Suzan St Maur

Suze with Ozzy and LaWoof

Apart from her son and her family in Canada and Belgium (her mother was a francophone Belgian, hence Suze speaks French fluently) Suze’s great love is animals – particularly horses (see above), dogs and cats.  She has had various rescued dogs and cats over the years and as many of her friends know, she’s a soft touch for a “hard luck” story. However she did turn down one recent rehoming request – for a rabbit. With four dogs and two hard-hunting cats, its life expectancy would have been very, very short…

Thanks for reading!

 

Writing for business in the third-age: old? No, new.

People in the “third-age” who are running businesses are not old f*rts. In fact many of them are new entrepreneurs.

When I go home to Canada every summer I work a lot with my good friend and colleague Trudy Van Buskirk – a stalwart women-in-business coach and networker, founder of a number of online and offline business networking groups in Toronto. And just to make the challenge a bit more interesting she also a) is the wrong side of 60 and b) has disabilities.

Writing for business for third-age entrepreneurs on HTWB

Thanks to the internet it’s very easy for anyone of any age to keep bang up to date with their chosen business or industry.

What has struck me over the last few years of leading blogging and business writing workshops for Trudy and her clients are the high levels of energy, enthusiasm, business acumen, hunger for further learning and downright grit that all of these people pour into their businesses. [Read more…]

Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

[Read more…]

How to get your nonfiction book published – choices

If you want to choose a publishing route to take your book to market, this interview I did recently with Bookemon.com sums up my views pretty thoroughly.

Suzan St Maur on Bookemon.comHaving had 31 nonfiction books published so far – 20 of which were published traditionally with some subsequent ones self-published as eBooks, and the last one self-published in print and Kindle – I’ve learned quite a bit about contemporary publishing generally and was grateful to Bookemon for appreciating that.

Unlike so many non-traditional publishing businesses, Bookemon emerges as a trustworthy resource and although I have yet to produce a book with them, I believe that they do offer a credible and fair service.

Here’s how the interview went: you’ll find it helpful… [Read more…]

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