Search Results for: emails

Writing day-to-day business emails: how to get better results

If you need to write emails for business, job, sport, hobby, charity, recreation etc. (and who doesn’t?) there are quite a few very simple yet effective tips to make yours get more engagement and results… the results you want, too.

Writing day-to-day emails top tips from HTWBThese tips are not the same as you would use for email marketing, necessarily, although there are some common denominators. However if you want help with how to write a stonking email advertising campaign, I recommend [Read more…]

Business emails 101 – or SOS?

Grabbing email readers’ attention via email – even when you’re not selling anything – gets harder and harder as every year goes by, as you know. Here are some ideas to convert from what may be your concerns as SOSs, into 101s.

business emails on HTWB

Don’t forget that not all email clients show your email in monochrome.

Below are some tips on how to get that attention you need now in the present climate of 2017, without lifting readers out of their very short, sharp comfort zones … then making your points effectively … so you have the best possible chance of getting the reaction you want/need.

Business emails #1: one point at a time

[Read more…]

Why you should KISS your emails if you want results

Have you ever noticed that the second point on a business email you send sometimes gets ignored? The person answers you about the first topic, but you have to remind them that there was another important issue to discuss a few lines further down?

Why you should KISS your emails if you want results

Stick to one topic only per email. If you have more than one issue to discuss, send more than one email.

This is a problem that’s increasing in our ever-busier working lives. It’s not because our colleagues, clients and customers are stupid. Here are some thoughts on how to make sure it doesn’t happen to you. [Read more…]

How to write emails that work – 10 Quick Tips

Here on HTWB we have looked at email a few times in the last four years, but its criteria have evolved since its early days and it makes sense to keep up with the way that has been happening.

How to write emails that work - 10 Quick TipsIf for no other reason, we need to do this because the volume of emails we write for work or even for our social and other activities has doubled or even tripled.

Consequently if we want to get results from the emails we write and send now, they have to be even more targeted and focused than they were a mere couple of years ago, or they are likely to get lost in the junk file or accidentally deleted. [Read more…]

Thank you for my life-transforming emails

Thank you for my life-transforming emails

Thank you for my life-transforming emails

A special thank you, and particularly to whoever shared initially this sad list of conclusions arising from the unbelievably stupid emails we receive throughout the year…

At this time of year, I want to thank all of you who have taken the time and trouble to send me your chain letters over the past 12 months. [Read more…]

7 ways to write non-sales emails that get results NOW

HTWB lightbulbDo you sometimes get frustrated because people don’t read your ordinary, day-to-day work emails properly, or don’t even open them until it’s too late? Only act on the first topic in the mail and ignore the following three? Send you the wrong information, not what you need?

Recipients of this type of email know you, and know perfectly well that you’re not trying to sell them the latest type of flexible garden hose or rejuvenating makeup.

Put simply, they’re just suffering from “information overload,” wading through “info-sludge,” and can’t cope with day-to-day business/community emails that ask them to remember a meeting time and tie their shoelaces at the same time.

And now that most of us read and write emails via our dinky smartphones, tablets and other less-than-verbose media, the problems have been compounded: shorter text displays, even shorter attention spans.

So how do you get their attention – and action?

Some would say to phone them and ask them to check their emails – again, if necessary – but this can have limited effects, especially if you only get through to their voicemail systems which they may well overlook or skip over too.

You could head your email with lots of exclamation marks. You could write the subject line all in caps, although that’s considered shouting, ergo rude. With anything but the blandest of statements in your subject line you could well be relegated to the spam folder whether it’s written in caps or ancient Greek.

The trick? Take your email communication policy right back to knickers-off basics

Believe me, I have learned this one the hard way.

There have been so many times when I sent a reasonably planned, detailed email to someone for whom I am working (or to someone who is a member of a committee to which I belong or of which I am Chair or yada, yada, whatever) … only to find that they react to the first sentence and then switch off.

End of. Rest of message vaporized. Does that ring a bell with you? I bet it does … it certainly rings bells with me and many, many other friends and colleagues of mine.

Here are some tips which usually work for me

1.Never hit “reply” without changing the subject line. So often in email communication you find yourself discussing the latest Daniel Craig movie when the subject line, which started out in perfect innocence, says “Have you seen this amazing new tanning spray?” That works with your friends, but won’t work with a busy executive who is scanning through his/her emails on a rainy Monday morning. If you want action from your email, change that subject line (see below).

2.Change the subject line to something that kicks butt. Obviously as this is not a sales email environment we’re talking here, you don’t need to agonize over how to put over an immediate benefit for the reader. Nonetheless, if your email is a 7th regurgitation of “FW … FW … FW … Our management meeting last Friday” it’s not going to get as much attention from recipients as it would were you to head it “Why my plan will make us hit our targets next quarter.” Use a new twist to an existing thread of emails to highlight your  perspective.

3.Only email about one issue at a time. I know you want to share 3, 4 or more issues with your colleagues because it saves time, but trust me (and here speaks the voice of painful experience) in email format they only absorb one  issue at a time. Don’t expect people – especially those who use smartphones and other, small devices – to read on through more than that. And so…

4.Set up a fresh email for each topic you need to share with them. This achieves two important goals: one, it flags up the most important issue you want the recipient to deal with and two, it means that the recipient will not need to worry about other issues that could crop up further on in your email. S/he will find it easy to focus on what you want them to.

7 ways to write non-sales emails that get results now

Keep your day-to-day work emails simple if
you want people to read and act on them

5.Use simple, no-sh*t, uncluttered language. No matter how august and intellectual your business or community interest might be, forget it in an email. Email is all about simplicity – getting things done without a fuss. Keep your language simple and go straight for what you want your recipient to do. Any long-windedness in emails tends to be ignored … and that’s no bad thing.

6.Keep the length right down. As I said above the reality is, people tend only to read the first few lines of an email before losing interest, and/or filing it “to read later” which of course they never do. If you keep your text short so it’s read “above the fold” (without the reader having to scroll down) you’ll find you get much better results.

7.At the end of your (very short) message, repeat what you want recipients to do. No matter how much you may feel you have emphasized what you want recipients of your message to do as a result of your email, whack the main point down again. It can’t hurt, and may just get you the more successful results you want.

Good luck!

More help to get your writing acted on NOW  (instant downloads)

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write
“Business Writing Made Easy”…everything you need to know about writing for business in English
The MAMBA Way to make your words sell“…how to think your way to superbly successful sales writing

photo credit: kevin dooley via photopin cc

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