Are you stuck in your jargon zone?

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Do you realize your jargon can put your business blog readers right off what you’re trying to communicate?

No matter how much we business writers insist that using too much jargon is a train wreck waiting to happen, it amazes me and many of my writing cohorts that people in many professions are so brainwashed by their jargon they simply cannot let it go and write as normal human beings. Even when their readers are normal human beings.

In this article about the need for health professionals to write information that patients can understand, I outline how in workshops with nurses despite getting huge response and comprehension from them about the need to write patient information as patients speak, invariably they slip back into their jargon zone before they’ve got more than three sentences into the workshop exercise. Pavlov’s dogs, you have a lot to answer for.

What is it about the misuse of jargon that your subconscious mind doesn’t understand?

I’m sure that business psychologists like Sean d’Souza will have comprehensive explanations for this phenomenon, but being rather unsympathetic where inappropriate use of jargon is concerned I despair sometimes at how blinkered some professionals and other specialists can be about talking to normal human beings.

How many times do you need to be told that if you need to write for normal human beings, you need to write like one? Before I faint from the exhaustion of trying to hammer this point home to you folks, here is a list of articles I have already written about jargon on here. If you are still locked in your jargon zone, please put me out of my misery and RTDA … Read The Damned Articles

What can you blog about? Jargon busting
A nice, gentle nudge – no hysterics, promise – that walks you through demystifying jargon for the benefit of your readers. Also refers you to some other articles that might help you get the message.

Business English Quick Tips: jargon
Intended initially for people who speak English as a second language, this actually gets the message over to anyone. In even simpler terms than might otherwise be seen.

Bureaucracy-speak: red tape jargon in perspective at long last
A glorious video that takes the p*ss out of Canadian bureaucracy at federal level, jargon and all. It may be amusing but it carries a powerful message. Enjoy.

The jargon and cliché viruses: should you vaccinate your writing against them?
A cutesy look at the same bl**dy problem … along with a similarly passionate rant about clichés which I hate even more than jargon. But I must apologize for allowing my personal issues enter into this article.

Horse jargon demystified for idiot journalists
This is a big one for me, not just because I happen to know one end of a horse from the other, but also because for me there’s only one thing worse than the use of jargon, and that’s the misuse of jargon. Especially by the UK’s nitwit tabloid journalists who wouldn’t know a horse from a single-humped camel unless it was the favorite for the 2:30 race at Doncaster. But then, being a horsey person, I love equestrian jargon and hate to see it b*stardized…(did I really just write that?)

SocMed jargon buster
My final fling and being me, in this article I resort to humor to get me through the pain of trying to suppress jargon. Yes, it’s funny. But no, it doesn’t solve the problem.

blog,writing,news,blogging,business,Suzan St Maur,howtowritebetter.net,how to write bettAre you stuck in your jargon zone? And if you are, what are you doing to get out of it so you can write for your customers and prospects in language they can understand?

Please share your thoughts!

 

 

 

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