How to optimize your blog’s images in 3 easy steps (and why you should)

Blog writers, in particular, often forget to optimize the images we use to illustrate our words – so losing some potentially valuable SEO traction. Yet with just a few simple key strokes you can benefit from greater Google visibility. To show us how, please welcome USA-based content marketer Owen Hunt

How to optimize your images and why it's important

We’ve all heard that images are important to add life to our content and spice up otherwise boring and bland content. What we haven’t discussed nearly enough, is how important optimizing images is for your overall SEO. We spend so much time on text and behind the scenes optimization that many of us forget our images.

Without properly optimizing your images, you could be leaving half of your SEO potential on the table. [Read more…]

How a life coach builds trust by writing

How writing helps this life coach establish trust with his target audience. There is a lesson for most of us to learn here, so please welcome Johnny Limpus, UK-based life coach who describes himself as “the life coach for people who don’t like life coaches.” Read on and find out why, and how he overcomes that barrier to secure loyal and fulfilled clients…

HTWB life coach writes to gain trust

The way forward for a life coach: write, don’t just talk?

How to create more trust (and clients) through writing

I think that trust is a funny thing in business. When you have it, you can move very quickly, and when you don’t, you can get stuck. [Read more…]

Why academic writing is soooo boring – but needn’t be

Please welcome freelance content writer Jessica Freeman from Sydney, Australia, who shares her thoughts on why academic writing has become so boring to read … plus some ways in which to make it more reader-friendly. Over to Jessica…

Academic writing exists only to share knowledge and ideas. Sadly, we have created a culture where students are trained to create sterile and clinical documents. Academic work tends to be very technical, and students are afraid to add a little flair or entertainment value through fear of losing marks when they are graded.

HTWB academic writing for students

Academic writing has its own unique structure, and writers are not penalized for being boring.

This habit of writing sterile and clinical documents then follows the academic through his or her life and few academics ever learn how to write entertaining texts.

Are academic works really that boring?

[Read more…]

Need some help with your creative writing? Grab these tools now

Writing creative material that’s good enough to grab publishers by the short hairs is always big challenge. Here, guest contributor Gloria Kopp shares her top tips on the tools she finds invaluable for getting manuscripts ready to, er, grab prospective publishers by the short hairs and with luck, lead to a publishing contract. (And best of all, these tools work for most other types of writing, too – for business, blogging, web content, and more.) Go, Gloria …

Essential proofreading and editing toolkit for creative writers

book writing help on HTWB

Writing a book, or thinking about it? Here are some tools you may find very helpful.

Everyone has always got that secret weapon hidden in their back pocket – that trick that helps them get the job done easily, quickly and properly. For creative writers, your secret weapon is right here; a cache of essential proofreading and editing tools to improve the quality of your writing, and turn it from something good to something spectacular. [Read more…]

Storytelling in business: why it can be dangerous

Did you realise that business storytelling can be dangerous for innocent customers? UK based business coach Phil Morton shares some very useful tips on how to avoid being taken in by business stories which, despite being popular sledge hammers in the inbound marketing toolbox, can turn out to be fairy tales…

Business storytelling - why it can be dangerous

“Are you sitting comfortably? Then I’ll begin.”

Most of us will know from our childhood what is coming next. We are about to be told a story, we are about to be entertained, for a period of time. The story may even hold some moral teaching, or life lesson to take away.

As adults we sometimes choose to spend money at the cinema or theatre to have a story played out before us, but even if we don’t, we are surrounded by stories. [Read more…]

How to write multiple choice exam questions: secret tips from an expert

Have you ever wondered who writes those pesky exam questions set to trip you up? And HOW they go about doing it? I asked multiple choice exam question expert Michael Lindsey to let us into some of his secrets…pay attention now: you may be asked questions later…here’s Michael.

Writing exam questions: it’s a question of getting it right

How to write multiple choice exam questions: secret tips from an expert

Over the years the humble multiple choice exam question has come in for a bit of criticism.

“And what do you do for a living?”

This is the sort of question people ask at social occasions. A perfectly legitimate ice breaker, but one that kind of fills me with dread. [Read more…]

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