Storytelling in business: why it can be dangerous

Did you realise that business storytelling can be dangerous for innocent customers? UK based business coach Phil Morton shares some very useful tips on how to avoid being taken in by business stories which, despite being popular sledge hammers in the inbound marketing toolbox, can turn out to be fairy tales…

Business storytelling - why it can be dangerous

“Are you sitting comfortably? Then I’ll begin.”

Most of us will know from our childhood what is coming next. We are about to be told a story, we are about to be entertained, for a period of time. The story may even hold some moral teaching, or life lesson to take away.

As adults we sometimes choose to spend money at the cinema or theatre to have a story played out before us, but even if we don’t, we are surrounded by stories. [Read more…]

How to write multiple choice exam questions: secret tips from an expert

Have you ever wondered who writes those pesky exam questions set to trip you up? And HOW they go about doing it? I asked multiple choice exam question expert Michael Lindsey to let us into some of his secrets…pay attention now: you may be asked questions later…here’s Michael.

Writing exam questions: it’s a question of getting it right

How to write multiple choice exam questions: secret tips from an expert

Over the years the humble multiple choice exam question has come in for a bit of criticism.

“And what do you do for a living?”

This is the sort of question people ask at social occasions. A perfectly legitimate ice breaker, but one that kind of fills me with dread. [Read more…]

How to write formally without sending readers to sleep

While capering about writing light-heartedly for social media, blogs, etc. it’s easy to forget than we often have to buckle down and write formally for a report, business letter or other serious document. Thankfully nowadays such writing does not have to drive readers to narcolepsy, but can actually be simple and efficient, according to UK-based business expert Penny Dent from IndePenDent Inspiration. How? Here’s Penny …

How to write formally without sending readers to sleep

People are lazy! So no matter how interesting your writing, they will not read it all carefully or thoroughly, unless it is riveting.

When we are writing something formal and structured, such as a document, report, or a letter, it is even more vital to be clear and get it right. This is no casual conversation, this is something that will make a difference. [Read more…]

Writers and voice recognition software: deadly enemies or best friends?

Having had a fierce hatred for voice recognition software for years, I was finally calmed down by the charming and erudite Neil Sleight at a business networking do recently. He told me to stop spitting fur and feathers about it because today, there is voice recognition software that actually works. I asked Neil to tell us more. Here he is… 

Writers and voice recognition software: deadly enemies or best friends?

All you need to do is to dictate your work and as you speak, you will see your words appear in your document on the screen in front of you.

If you regularly create documents using Microsoft Word or send and receive emails, you may have considered using voice recognition software, or may even have tried it in the past.

If this is so, you may have found that it wasn’t transcribing your speech accurately and was more trouble than it was worth.

However all this has now changed dramatically … [Read more…]

Why network marketers are gagged from writing nearly everything

Welcome network marketer Jenny Hall, who shares an honest appraisal of how network marketers should go about promoting their wares – and how they can avoid being cited as the “bad guys…” Over to Jenny…

Why network marketers are gagged from writing nearly everything

Network marketing companies have to be extra-vigilant to ensure their promotional material is ethical and honest.

The marketing message disasters we see today…

Have you ever seen anything like this online? [Read more…]

How to write a tasty restaurant review: introduction, Part 2

If you like eating out and want to share your experiences on Trip Advisor or elsewhere, you need to bookmark this serialisation of the late, great Sam Worthington’s (restaurant critic, not actor!) book. (You can start at the beginning with Part 1 here.)

How to write a tasty restaurant review

This was an earlier cover for Sam’s book – I prefer this one, but Sam’s final choice is below. Which do you like better?

It’s called “How to be a savvy restaurant reviewer” and shares everything you need to know not just about the elements like the food and wine, but also about the whole dining experience which in many ways is as important as what you eat and drink. Read on … and enjoy! [Read more…]

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