Content writing: curated articles that aren’t vanilla sh*t

If you like to learn about creating better content BUT are fed up with the droves of boring, “vanilla,” repetitive, useless articles that fill up the internet, stick with me. Here are a few that I think are excellent: I’ve learned from them, and so will you. Your time reading them will NOT be wasted…

good articles on content creation on HTWB

…because no-one has time to waste on boring, vanilla, hot-air articles on content creation.

…and, we’ll be curating similarly good, powerful and useful articles on here in the future as they crop up. Does that work for you? If so please say so in the comments below. In the meantime…

Emails: what’s the best time to send them?

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An election song to sing to doorstep canvassers…

If you’re in the UK you could be forgiven for saying you’re sick to death of local elections, general elections, referendums, etc. etc. So here is a little ditty you can recite or sing to the next group of canvassers to land on your doorstep, preferably to a tune similar to the first verses of Ella Fitzgerald’s “A Tisket, A Tasket.” (No, I’m not THAT old.)

funny poem about elections on HTWB

ELECTIONS

Elections, elections
Some purified collections
Of bullsh*t, pure bullsh*t
You really can’t deny. [Read more…]

Local advertisers: stop writing we-wee and start getting a decent ROI

Just over three years ago we published about the we-weeing problem in marketing material, and much as most pro writers like me bang on about it, it’s still raging away.

Local advertisers we-weeing on their customers HTWB

This historic little guy, Manneken Pis, has been we-weeing on people in Brussels, Belgium for 400 years. Fortunately this is good, for his business.

The reason why I am throwing the toys out of my pram this time is because I feel sorry for the ever-constant stream of local magazines that set up in all good faith, sell advertising space to local businesses, and go out of business themselves within a couple of years.

Why? Here’s my theory and it’s not their fault … it’s the fault of the we-wee local advertisers who, because they we-wee, don’t get the results they should from their advertising and so eventually abandon the local magazines as not cost-effective. Naughty, naughty and frankly, bloody ignorant.

Local advertisers: stop writing about how wonderful you are

(NB: After my rant, you’ll find 10 Tips on how to do it right, below!) [Read more…]

How the SO WHAT? test can boost a lot of your business writing

Although the SO WHAT? test originally was written to test the content effectiveness of your elevator pitch, actually you can use it to test almost any promotional statement. Here’s how it works…So what test for all your marketing on HTWB

The basic idea behind the SO WHAT? test

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Another bumper edition of Daily Fail boo-boos

Who needs a joke book when you can read the UK’s Daily Fail and laugh at their hilarious mistakes? Here is the latest crop.

funny jokes and mistakes from the UK Daily Mail

“…as her horse comes in first place at the Gold Cup at Cheltenham races alongside husband Kieran Hayler” (NB: When this photo was taken Kieran was about one length behind the horse, hence out of shot, but was catching up.)

Watch you don’t spit your coffee out while reading the following…

At Victoria, trains were also heavily affected and a man was also taken to hospital after reportedly being hit by a newly-built entrance to the Underground station.
Get that newly-built entrance properly restrained before it hits someone else. [Read more…]

Write about solutions, not problems. People don’t buy problems.

Your readers’ problems are very important, of course. But writing about those at any length isn’t going to endear you to them.
They know they have problems. Yes, part of your remit when you’re writing marketing material is to understand those problems very well. But …
write about solutions not problems on HWTB…then, shut up about them.
People don’t buy problems. They buy solutions. 
How do you resolve that conundrum? Read on. [Read more…]

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