Spam, assignment writing services and other crap: trying or trivial?

Do you ever get spammed by covert assignment writing services and other shady outfits writing to you about what they can do that your customers will love, and you know perfectly well they haven’t even grasped what your business is all about?

spam about assignment writing services on HTWB

Before you start spamming English language writing sites, learn grammar and how to ****ing spell.

Do you sigh and hit the delete key patiently, feeling sorry for these poor lambs who are struggling to get ahead and do not yet understand that a) spamming is a sin and b) spamming and getting their facts wrong is an even greater sin?

Or do you spit fur and feathers and rant about how people in business who can’t be bothered to do their homework should have been sterilised at birth?

[Read more…]

Business cards: 8 ways to make sure yours gets ignored – update

The fashions in business card text and design don’t change as often as they do for clothing, thank Heavens – can you imagine creatively ripped or floral patterned cards with words like “please engage with us at…” or “reach out to us here…”

8 mistakes in writing business cards

What does your business card say about you?

Because business cards are such important door-openers in business – especially when you’re networking – it’s worth re-examining them and what to write on them today, some four years since the original article was published. Updates are in italics… [Read more…]

Writing about horses: a poem for car and truck-lorry drivers

On the increasingly rare occasions when you see horses being ridden on out the road, please bear in mind that they were out on those roads long before cars and even before the ever-popular and self-righteous bicycle. (Well, some self-righteous bicycle riders, anyway.)

Here’s a short ode, excerpted from the forthcoming “Mischieverse: rude humour that sort-of rhymes” to remind truck/lorry drivers, in particular, that despite your best efforts not to scare our noble steeds a little mechanical quirk can have disastrous consequences…(but unlike bicycle riders, we thank you for your courtesy anyway!)

Funny poems about horses on HTWB

Please wait till we’re truly past, or you’ll need to revive us!

HORSES ON THE HIGHWAY

Some motorists are very kind
To horses somewhat heated
You slow and stop, with engines off,
So we can remain seated. [Read more…]

Good testimonials: how to make them write themselves

Back in 2011 when this article first was published, testimonials were still relatively simple to do – perhaps because most business audiences were not as cynical as they are today, so believed what was written in them unconditionally.

Sadly though in recent times we have been plagued by businesses “creating” testimonials – many based on the real thing, but not quite the real thing – and sticking them up in writing on websites. And sadly, that has given rise to testimonials having a dubious complexion.

how to get good testimonials on HTWB

If you simply ask someone to give you a testimonial without giving them any guidelines, you’re leaving it up to luck as to the quality and nature of their response. BUT, there’s a big difference between that and putting words into their mouths. 

It’s only in comparatively recent times, when advertising in most industrialised countries has been regulated, that readers know testimonials have to be genuine – or else. There may still be the odd person or two who sneers at testimonials and endorsements, but in the main people now accept them for real, and believe in their honesty. This makes them powerful.

However getting a good testimonial isn’t easy, and for a variety of reasons must not be “written” by someone other than the person giving it. Without putting words in someone’s mouth, then, how do you go about getting good testimonials for your business, website, CV/résumé, etc? [Read more…]

10 top tips to make blog comments that increase your own traffic

When this post was originally published in 2011, we didn’t have quite so much trouble in those days with “internet trolls” – unlike today, when it seems one relatively innocent comment on a blog or social media post can trigger hundreds of comments varying from total agreement to threats to strangle your cat. What has caused this escalation of social media and blog “hate mail?”

writing good blog comments on HTWB

Great stuff – but don’t forget to comment on others’ blogs, too!

It’s hard to say, but there does seem to be a direct correlation between the vastly increased political sparring both in the UK and the USA during 2016, and the increasingly harsh antagonism we see in blog comments and Facebook threads – even about relatively bland and innocent issues,

So in addition to the original 10 tips below, what about the trolls?

[Read more…]

“Write a letter explaining why this job is right for you” … wrong!!

Recruitment companies and departments often try to be clever when advertising a vacancy with a request like this, to go along with your CV/résumé. The truth is, though, they don’t actually mean it. What they really mean is, “write a covering letter explaining what you will contribute to our company.”

write a good covering letter for your job application HTWB

Make sure your covering letter is NOT just all about you, even if you think that’s what they want to see.

As long as you realise this, you can use this cover letter to gain the edge on other candidates who take that request literally. And what happens to them? Their letters come across as boastful, “me-me-me” documents that unwittingly make them look like they’re totally up themselves and only regard the job concerned as an opportunity to advance themselves. and that’s hardly what today’s employers are looking for.

Here’s how to gain that edge…
[Read more…]

css.php