Blogs and social media: publishing #blogversational posts direct to the SocMed

blogs,business,writing,social media,#blogversationIn true #blogversational spirit, several of the main social media platforms now allow you to post blogs directly on there and bypass your own site altogether. So how do you benefit from this #blogversational but all the same rather nebulous option?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

On Facebook and Google Plus, these amount essentially to long ordinary posts on a timeline.

On Facebook, in addition to posting on your own timeline  you also can post articles as “notes,” and write “reviews,” as well as write posts on the timelines of groups you belong to, and in theory at least, your friends’ timelines.

On Google Plus you just write a long post on your timeline, or the timeline of a community you belong to (or a community of your own, naturally.)

LinkedIn is a bit different, in that to post actual articles on the main home page you need to be invited to take up (or apply for) the honor of being allowed to publish posts direct…! This gets your post into LinkedIn’s relatively new melting pot called “Pulse.” You can also post fairly lengthy text as updates on the home page and in groups you belong to.

And those are just the main platforms. So bottom line – you can blogverse (or should it be “blogversate” as the current fashion dictates?) in a number of different places apart from your own blog.

Next question: why should you post blogs to social media?

At first glance it may seem a bit pointless to blog on social media platforms when you’ve got a perfectly good blog of your own. But there are some benefits.

Here are some that I can see…

When you want to blog about something topical or transient. Anything that appears in the SocMed is going to have a very short shelf life, whereas you want your own blog content to be pretty well evergreen so it doesn’t date, or at least doesn’t date too fast. If something crops up in your business or industry that you want to comment on very quickly, to a large audience, putting up a post on the most appropriate SocMed platform will get you noticed without cluttering your own site with yesterday’s news.

When others in your marketplace are busy talking about your topic. If you can see that something that affects you closely is “trending” on a SocMed platform, posting a blog about it right there, unfortunately, is a faster way of getting your point across than if you expect people to click on through to your own blog. blogs,business,social media,writing

When you want to blog about something that doesn’t fit in your own blog. This happens to me from time to time – I feel a burning need to shoot my mouth off about something that isn’t connected with writing, so it doesn’t fit here … !

From a business point of view this can be helpful in that it shows your colleagues, clients, customers and other readers that you’re on the ball about what’s going on in your industry, but respect the particular nature of your own blog and its readers so don’t clutter it up with off-topic posts.

And when/why you shouldn’t publish blogs to social media?

This has a lot to do with bringing your audience back home to Mama (or Papa.) Much as internet-wide blogversations are commonplace now, there comes a time when you need to be a little less public-spirited and a little more commercial.

By all means promote posts from your own blog on to the SocMed, but there are some that really do need to stay out of an internet-wide blogversation.

When your blog post is of direct, longer-term interest to your target market. This needs to stay on your own site because after the initial, rather flirtatious frisson on the SocMed in terms of the post’s promotion, your readers want to come back to your blog so they can remain informed and remind themselves of important issues.

When your blog post is educational about something that’s around for more than 5 minutes. You may – rightly – choose to comment fleetingly on the latest whizzbang toy-toy in your industry in a blog post on LinkedIn or Google Plus, but the down-to-earth facts about the issue … and your considered opinion … belong on your  site. That’s where customers and prospects can be comfortable in knowing the information is there and available to them.

When your post is about something that may lead to a sale. Never forget that we’re all in business to make a living. Particularly if your blog post is connected with or part of your main commercial website, anything relevant that you write should be published on and be promoted towards your site … not the general airwaves of SocMed.

How does Google rate your blog posts if they’re not on your own site?

This is a very good question, largely because I do not know the answer. I have asked a number of people who are much more knowledgeable than I am and they don’t know, either. It’s a rather new dilemma.

Some say if you want a good Google ranking, publish your post on your own blog first. Others say publish it on LinkedIn or wherever first and on your blog later. Yet others, like me, are not sure.

OK – these are just some ideas I’ve had about blogversations on SocMed versus on your own blog.

I’d love to know how you feel about this and what advice you have for other readers who, like so many of us, are now wondering whether to publish on the SocMed, our own blogs, or going ultra-retro and sending posts into the local newspaper as “Letters To The Editor…” 🙂

Your views, please? Thanks in anticipation!

Comments

comments

Thoughts

  1. Hmmm, I think if you have any additional blog ideas or if they don’t fit on your own blog, then writing them on any of the social media platforms is a good idea. But generally, I’d like to keep ownership of my blog and my posts and that can only be done on your own site

    • Yes, Angelika – and with #blogversations ensuing from your blog posts taking place elsewhere (on the social media) the whole discussion can become a bit fragmented anyway, so it’s probably best to anchor it on your own blog. It would help if more platforms allowed you to share blogversations between blog and SocMed like Google Plus does (see above here ^^^)…

      • Yes, it looks great when there is a conversation, like the one above. But I’ve seen a post before where it told me 4 comments (or whatever it was) and they were all yours, as you posted the article in 4 different groups. I often post mine in more than one place on G+ and that’s put me off using the G+ comment box on my blog.

        At the same time I don’t like commenting on blogs where they have the facebook option and every comment you write also goes to facebook.

        I don’t know what’s best, they all have their advantages and disadvantages ….

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