How To Write Better: thank you, 2 million page viewers in the last 4 years!

More than 2 million page views in 4 years! Nothing could have made me happier than being greeted on my return from Canada (Sept 10th, 2017) to find that our humble How To Write Better (the REAL one) has exceeded the 2 million page view mark since September 1st, 2013.

2 millions page views for HTWB
For a niche site that’s a labour of love (rather than the off-shoot of another site that exists in the USA as part of a large commercial enterprise…) I have to say I am truly proud of our achievements. [Read more…]

Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly.

Writing about yourself in the first person

If you’re a sole trader, should you write about yourself in the first person?

That’s largely because people writing “we-wee” are too inwardly focused and forget to share with readers what’s in it for them, which in business is critically important. But recently I have been taking a look at websites belonging to, and I assume written by, individual solopreneurs and sole traders. And I have to concede, they have a problem that is harder to solve.

We, me, him, her or who the hell does “me” write as?

[Read more…]

Why you need to think first and write later – especially for business

“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago.

Yet how many of us take on a business writing exercise – email, blog post, even web page – without thoroughly thinking through the key issues needed to make that piece of writing work properly … before we write anything down?

Most of us fall victim to it. Even I do, and I’ve been a professional business writer since Madison Avenue was a dirt track with an Algonquian name.

Think before you write, especially for business

Think before you write. And think about the right things, so you write what works for your business.

It’s all part of our tendency not to engage brain before putting fingers into gear. Here is one classic symptom, with a suggestion on how to treat it… [Read more…]

How not to spam bloggers, by I. M. A. Spammerdick

If you have a blog, or a website with a blog, you may well get approached by kind souls offering to do anything from enhancing your content to transforming your life if only you include their totally unsuitable material within your blog content.

how not to spam a blogger

Do you ever stop to read the spam you receive? It certainly can open your eyes…

I have to admit it, though. I read a lot of my spam.

Why such a saddo? It’s because even though it’s spam I can learn from it. (And get some laughs from it.) Here are some of the more outrageous examples… [Read more…]

Network marketers, IFAs etc – yes, you CAN blog if you want to

If you are a network marketer, franchise owner, IFA or other profession working with a brand that controls your marketing communications, you may be under the impression that you can’t use independent blogging as a means to promote yourself to potential customers.

blogging for IFAs and franchise owners on How to Write Better
Often when I’m out at face-to-face networking events I speak to IFAs (Independent Financial Advisors), distributors/consultants for brands like Utility Warehouse, Forever Living, Mary Kay, Stella & Dot, Arbonne and more, franchise owners of “umbrella” real estate and other similar businesses. Often they say that they aren’t able to blog because of restrictions on what they can and can’t say according to their respective brands’ guidelines. However …

Unless your business’s restrictions forbid all social media communications, there  ARE ways you can use blogging and social media to enlarge your “tribe” without breaking the rules.

[Read more…]

Content writing: curated articles that aren’t vanilla sh*t

If you like to learn about creating better content BUT are fed up with the droves of boring, “vanilla,” repetitive, useless articles that fill up the internet, stick with me. Here are a few that I think are excellent: I’ve learned from them, and so will you. Your time reading them will NOT be wasted…

good articles on content creation on HTWB

…because no-one has time to waste on boring, vanilla, hot-air articles on content creation.

…and, we’ll be curating similarly good, powerful and useful articles on here in the future as they crop up. Does that work for you? If so please say so in the comments below. In the meantime…

Emails: what’s the best time to send them?

[Read more…]

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