Content writing: curated articles that aren’t vanilla sh*t

If you like to learn about creating better content BUT are fed up with the droves of boring, “vanilla,” repetitive, useless articles that fill up the internet, stick with me. Here are a few that I think are excellent: I’ve learned from them, and so will you. Your time reading them will NOT be wasted…

good articles on content creation on HTWB

…because no-one has time to waste on boring, vanilla, hot-air articles on content creation.

…and, we’ll be curating similarly good, powerful and useful articles on here in the future as they crop up. Does that work for you? If so please say so in the comments below. In the meantime…

Emails: what’s the best time to send them?

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How to optimize your blog’s images in 3 easy steps (and why you should)

Blog writers, in particular, often forget to optimize the images we use to illustrate our words – so losing some potentially valuable SEO traction. Yet with just a few simple key strokes you can benefit from greater Google visibility. To show us how, please welcome USA-based content marketer Owen Hunt

How to optimize your images and why it's important

We’ve all heard that images are important to add life to our content and spice up otherwise boring and bland content. What we haven’t discussed nearly enough, is how important optimizing images is for your overall SEO. We spend so much time on text and behind the scenes optimization that many of us forget our images.

Without properly optimizing your images, you could be leaving half of your SEO potential on the table. [Read more…]

How the SO WHAT? test can boost a lot of your business writing

Although the SO WHAT? test originally was written to test the content effectiveness of your elevator pitch, actually you can use it to test almost any promotional statement. Here’s how it works…So what test for all your marketing on HTWB

The basic idea behind the SO WHAT? test

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Write about solutions, not problems. People don’t buy problems.

Your readers’ problems are very important, of course. But writing about those at any length isn’t going to endear you to them.
They know they have problems. Yes, part of your remit when you’re writing marketing material is to understand those problems very well. But …
write about solutions not problems on HWTB…then, shut up about them.
People don’t buy problems. They buy solutions. 
How do you resolve that conundrum? Read on. [Read more…]

How to write a bloody awful blog post – update

It’s more than four years since this tongue-in-cheek article about business blogging appeared and looking at it again, I find it utterly terrifying.

writing bloody awful blog posts HTWB
Why? Because so little has changed. So little has improved. Day after day businesses are still churning out the bullsh*t I rather cruelly outline below.

So, Google, much as I would love to have updated the article to show how far we have come in four years’ worth of blogging experience, if I am to be honest with you, I can’t update a damned thing apart from one or two small points…

Let’s blog badly … and at least have a laugh about it

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How to write good business blogs: Suze tells all on video

To make a change from a text-based blog post, here is yours truly in a video conversation with ace UK Vlogger Steven Healey a while back.

Video of Suzan St Maur talking about writing good business blogs

Now you can see and hear her tips on writing good business blogs

In the program we discuss many aspects of blogging for business … some of which we have written about here on HTWB and some we haven’t. So tune in and watch (or listen … folks can only take so much of my ugly face!) [Read more…]

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