Write about solutions, not problems. People don’t buy problems.

Your readers’ problems are very important, of course. But writing about those at any length isn’t going to endear you to them.
They know they have problems. Yes, part of your remit when you’re writing marketing material is to understand those problems very well. But …
write about solutions not problems on HWTB…then, shut up about them.
People don’t buy problems. They buy solutions. 
How do you resolve that conundrum? Read on. [Read more…]

How to write a bloody awful blog post – update

It’s more than four years since this tongue-in-cheek article about business blogging appeared and looking at it again, I find it utterly terrifying.

writing bloody awful blog posts HTWB
Why? Because so little has changed. So little has improved. Day after day businesses are still churning out the bullsh*t I rather cruelly outline below.

So, Google, much as I would love to have updated the article to show how far we have come in four years’ worth of blogging experience, if I am to be honest with you, I can’t update a damned thing apart from one or two small points…

Let’s blog badly … and at least have a laugh about it

[Read more…]

How to write good business blogs: Suze tells all on video

To make a change from a text-based blog post, here is yours truly in a video conversation with ace UK Vlogger Steven Healey a while back.

Video of Suzan St Maur talking about writing good business blogs

Now you can see and hear her tips on writing good business blogs

In the program we discuss many aspects of blogging for business … some of which we have written about here on HTWB and some we haven’t. So tune in and watch (or listen … folks can only take so much of my ugly face!) [Read more…]

Grammar is groovy. Haven’t you heard?

Want to improve your grammar, spelling, punctuation and syntax while groovin’ around your office or living room? Here’s how – and I dare you not to start bopping in your seat while you learn these basic writing rules…

improve your grammar on How To Write Better

Get those feet tappin’ while you learn some great grammar and more

Many thanks to my good friend Trudy van Buskirk in Toronto, who alerted me to this amazing video which I found in an article by Jason Fell on Entrepreneur.com. [Read more…]

Good testimonials: how to make them write themselves

Back in 2011 when this article first was published, testimonials were still relatively simple to do – perhaps because most business audiences were not as cynical as they are today, so believed what was written in them unconditionally.

Sadly though in recent times we have been plagued by businesses “creating” testimonials – many based on the real thing, but not quite the real thing – and sticking them up in writing on websites. And sadly, that has given rise to testimonials having a dubious complexion.

how to get good testimonials on HTWB

If you simply ask someone to give you a testimonial without giving them any guidelines, you’re leaving it up to luck as to the quality and nature of their response. BUT, there’s a big difference between that and putting words into their mouths. 

It’s only in comparatively recent times, when advertising in most industrialised countries has been regulated, that readers know testimonials have to be genuine – or else. There may still be the odd person or two who sneers at testimonials and endorsements, but in the main people now accept them for real, and believe in their honesty. This makes them powerful.

However getting a good testimonial isn’t easy, and for a variety of reasons must not be “written” by someone other than the person giving it. Without putting words in someone’s mouth, then, how do you go about getting good testimonials for your business, website, CV/résumé, etc? [Read more…]

10 top tips to make blog comments that increase your own traffic

When this post was originally published in 2011, we didn’t have quite so much trouble in those days with “internet trolls” – unlike today, when it seems one relatively innocent comment on a blog or social media post can trigger hundreds of comments varying from total agreement to threats to strangle your cat. What has caused this escalation of social media and blog “hate mail?”

writing good blog comments on HTWB

Great stuff – but don’t forget to comment on others’ blogs, too!

It’s hard to say, but there does seem to be a direct correlation between the vastly increased political sparring both in the UK and the USA during 2016, and the increasingly harsh antagonism we see in blog comments and Facebook threads – even about relatively bland and innocent issues,

So in addition to the original 10 tips below, what about the trolls?

[Read more…]

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