How to write for talking opportunities that get you business

These days the era of speech making on a grand scale has somewhat lost its b*lls, if you see what I mean. (Unless you’re Donald Trump in which case it didn’t have any, er, well, let’s not go there.)

Of course there are many professional speakers out in cyberspace who speak to hundreds, if not thousands at a time and manage to motivate and cultivate success on a grand scale.

business talks on HTWB

Public speaking now is as much about local gigs – as it is sessions for hundreds.

I admire them, and follow them avidly as they are my heroes: people in the UK like Kriss Akabusi, Nigel Risner, Rikki Arundel, Alan Stevens, all of whom and more have b*lls like you wouldn’t believe because their messages are so strong. Well, not Rikki’s because she’s a lady, but you know what I mean.

Public speaking now is as much about local gigs – as it is sessions for hundreds

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What to write to someone who comes out as LGBTQ

Much as LGBTQ (Lesbian, Gay, Bisexual, Trans, Queer) people are now widely established in their rightful place in many of our communities, when someone close to you “comes out” it can still be an uncomfortable journey for them and their families.

HTWB LGBTQ

For your friend or family member to have braved it and stuck with it can, sometimes, have been one hell of an achievement.

You may well feel, as I have done many times when a friend or family member of mine has come out, that you want to drop them a note to show that you care. Whether you are gay, straight or any other gender identity, the process for your friends and relatives who are “coming out” may be challenging for them – even though in our enlightened times it should not be so. Sadly what “should be” is often very different from the reality.

Whatever your gender, do you know what to write to your “coming out” friend or relative? [Read more…]

Business emails 101 – or SOS?

Grabbing email readers’ attention via email – even when you’re not selling anything – gets harder and harder as every year goes by, as you know. Here are some ideas to convert from what may be your concerns as SOSs, into 101s.

business emails on HTWB

Don’t forget that not all email clients show your email in monochrome.

Below are some tips on how to get that attention you need now in the present climate of 2017, without lifting readers out of their very short, sharp comfort zones … then making your points effectively … so you have the best possible chance of getting the reaction you want/need.

Business emails #1: one point at a time

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How to find the writing help you need on #HTWB

With more than 1,200 articles and tutorials on writing here on #HTWB, you may start finding a bit tricky to find what you need. So FYI, here is a breakdown of the most popular categories and specifically how they can help you with your writing.

the writing help you need on HTWB

Not sure where to look for the writing help you need here on #HWTB? This article is a useful guide.

Below all that, you’ll find a selection of the most popular articles with links to them directly. But in the meantime, here are …

Our most popular categories here on #HTWB

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Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

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Need some help with your creative writing? Grab these tools now

Writing creative material that’s good enough to grab publishers by the short hairs is always big challenge. Here, guest contributor Gloria Kopp shares her top tips on the tools she finds invaluable for getting manuscripts ready to, er, grab prospective publishers by the short hairs and with luck, lead to a publishing contract. (And best of all, these tools work for most other types of writing, too – for business, blogging, web content, and more.) Go, Gloria …

Essential proofreading and editing toolkit for creative writers

book writing help on HTWB

Writing a book, or thinking about it? Here are some tools you may find very helpful.

Everyone has always got that secret weapon hidden in their back pocket – that trick that helps them get the job done easily, quickly and properly. For creative writers, your secret weapon is right here; a cache of essential proofreading and editing tools to improve the quality of your writing, and turn it from something good to something spectacular. [Read more…]

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