10 hard lessons I’ve learned about writing for the WWW

HTWB 10 lessons 1 right

Remember how early web text could make you cringe? Squinting at all 2000 solidly crammed words so obviously lifted straight from an equally cringe-making corporate brochure? Peering at that fat, uniformly gray column of garbage scrolling hypnotically up through the browser window? Well, nearly all of that went some years ago to the Great Delete [...]

Grammar: if you’re going to get it wrong, get it REALLY wrong…

HTWB grammar

Now that the mass media with its “newspeak” vocabulary has been part of our lives for several generations we really can’t afford to be pompous about spelling and grammar any more.  Even the stuffiest of academics has had to admit that stiffly formal writing is not clever, it’s boring.  They may look down their elegant, [...]

The the impotence of proofreading your writting

HTWB signs 08

Many thanks to my good friend Angela Boothroyd for sharing this hilarious video with us. Once you’ve seen it you’ll never trust your spell checker again. Ever. As I often say, the lunacy of the English language is far too illogical for an electronic system to cope with, no matter how sophisticated its design. Until [...]

How the Evil Bald Genius gets away with written murder – that sells

The Evil Bald Genius, a.k.a. Jon McCulloch

Some time ago I happened upon this extraordinary creature by the name of Jon McCulloch. He purports to be a professional business writer, as am I, but transcends those barriers into the realms of overall business sense combined with the ultimate in no-sh*t hilarity. For example (a brief excerpt from one of his daily emails) [...]

Hello, India: do you REALLY like what we write?

HTWB India

Could this be good news for us English language native speakers to expand beyond our horizons? According to this article on the BBC News website on May 9th, 2012, “India is on course to become the world’s most lucrative market for English books … Third only to the USA and Britain, it’s set to become [...]

Would you buy articles for your website or blog from this moron?

(Sorry emu, I'm sure you're not really a moron.)

When I consider the hard work, study and experience most professional writers put into what they produce for their clients, it makes me spit fur and feathers when I see our “noble profession” trivialized and prostituted by idiots like this. Fresh into my inbox this morning came the following email – copied verbatim except for [...]

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