Grammar is groovy. Haven’t you heard?

Want to improve your grammar, spelling, punctuation and syntax while groovin’ around your office or living room? Here’s how – and I dare you not to start bopping in your seat while you learn these basic writing rules…

improve your grammar on How To Write Better

Get those feet tappin’ while you learn some great grammar and more

Many thanks to my good friend Trudy van Buskirk in Toronto, who alerted me to this amazing video which I found in an article by Jason Fell on Entrepreneur.com. [Read more…]

Business cards: 8 ways to make sure yours gets ignored – update

The fashions in business card text and design don’t change as often as they do for clothing, thank Heavens – can you imagine creatively ripped or floral patterned cards with words like “please engage with us at…” or “reach out to us here…”

8 mistakes in writing business cards

What does your business card say about you?

Because business cards are such important door-openers in business – especially when you’re networking – it’s worth re-examining them and what to write on them today, some four years since the original article was published. Updates are in italics… [Read more…]

Good testimonials: how to make them write themselves

Back in 2011 when this article first was published, testimonials were still relatively simple to do – perhaps because most business audiences were not as cynical as they are today, so believed what was written in them unconditionally.

Sadly though in recent times we have been plagued by businesses “creating” testimonials – many based on the real thing, but not quite the real thing – and sticking them up in writing on websites. And sadly, that has given rise to testimonials having a dubious complexion.

how to get good testimonials on HTWB

If you simply ask someone to give you a testimonial without giving them any guidelines, you’re leaving it up to luck as to the quality and nature of their response. BUT, there’s a big difference between that and putting words into their mouths. 

It’s only in comparatively recent times, when advertising in most industrialised countries has been regulated, that readers know testimonials have to be genuine – or else. There may still be the odd person or two who sneers at testimonials and endorsements, but in the main people now accept them for real, and believe in their honesty. This makes them powerful.

However getting a good testimonial isn’t easy, and for a variety of reasons must not be “written” by someone other than the person giving it. Without putting words in someone’s mouth, then, how do you go about getting good testimonials for your business, website, CV/résumé, etc? [Read more…]

How a life coach builds trust by writing

How writing helps this life coach establish trust with his target audience. There is a lesson for most of us to learn here, so please welcome Johnny Limpus, UK-based life coach who describes himself as “the life coach for people who don’t like life coaches.” Read on and find out why, and how he overcomes that barrier to secure loyal and fulfilled clients…

HTWB life coach writes to gain trust

The way forward for a life coach: write, don’t just talk?

How to create more trust (and clients) through writing

I think that trust is a funny thing in business. When you have it, you can move very quickly, and when you don’t, you can get stuck. [Read more…]

How to write for talking opportunities that get you business

These days the era of speech making on a grand scale has somewhat lost its b*lls, if you see what I mean. (Unless you’re Donald Trump in which case it didn’t have any, er, well, let’s not go there.)

Of course there are many professional speakers out in cyberspace who speak to hundreds, if not thousands at a time and manage to motivate and cultivate success on a grand scale.

business talks on HTWB

Public speaking now is as much about local gigs – as it is sessions for hundreds.

I admire them, and follow them avidly as they are my heroes: people in the UK like Kriss Akabusi, Nigel Risner, Rikki Arundel, Alan Stevens, all of whom and more have b*lls like you wouldn’t believe because their messages are so strong. Well, not Rikki’s because she’s a lady, but you know what I mean.

Public speaking now is as much about local gigs – as it is sessions for hundreds

[Read more…]

What to write to someone who comes out as LGBTQ

Much as LGBTQ (Lesbian, Gay, Bisexual, Trans, Queer) people are now widely established in their rightful place in many of our communities, when someone close to you “comes out” it can still be an uncomfortable journey for them and their families.

HTWB LGBTQ

For your friend or family member to have braved it and stuck with it can, sometimes, have been one hell of an achievement.

You may well feel, as I have done many times when a friend or family member of mine has come out, that you want to drop them a note to show that you care. Whether you are gay, straight or any other gender identity, the process for your friends and relatives who are “coming out” may be challenging for them – even though in our enlightened times it should not be so. Sadly what “should be” is often very different from the reality.

Whatever your gender, do you know what to write to your “coming out” friend or relative? [Read more…]

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