Business emails 101 – or SOS?

Grabbing email readers’ attention via email – even when you’re not selling anything – gets harder and harder as every year goes by, as you know. Here are some ideas to convert from what may be your concerns as SOSs, into 101s.

business emails on HTWB

Don’t forget that not all email clients show your email in monochrome.

Below are some tips on how to get that attention you need now in the present climate of 2017, without lifting readers out of their very short, sharp comfort zones … then making your points effectively … so you have the best possible chance of getting the reaction you want/need.

Business emails #1: one point at a time

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NOW will you listen to why good spelling matters?

If you still think good spelling doesn’t really matter in these informal online days, just take a look at this catalogue of stupid goofs.

But don’t laugh. Why? Because most of these images shared on social media serve only to remind us why if we want to be taken seriously, we need to get our spelling right.

HTWB spelling mistake are dangerous

This was on social media recently. Numerous jokes were made about “brians.” The poor lady’s message was forgotten.

If spelling, grammar, punctuation, etc. are wrong, people tend to focus on that

And while they’re chuckling at a mistake, what else happens? [Read more…]

Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

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How to write meeting minutes people want to read

Talking of written clarity … when was the last time you received some business or social meeting minutes and actually found them easy to read?How to write proper meeting minutes on HTWB

What’s the problem with meeting minutes as they are today?

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Think you need a marketing expert? Think again.

It might interest you to know the following points, neither of which are very flattering to our current masses of “marketing gurus…”

The difference between marketing and marketing communications

One: they may believe what they do is marketing, but there’s a good chance it’s marketing communications, which is only part of the story.
Two: if they know that what they do is marketing communications but they tell people they do marketing, they’re telling a porkie**.

But in fairness, it’s not that simple.

What does “marketing” really mean?

So that you don’t have to take it from measly old moi, here are some very respectable definitions: [Read more…]

Small business: why you need a (simple) blogging strategy

I can’t help but lose my rag when I see other people’s articles or blog posts describing these hideously complex blogging strategies without pointing out that they only apply to large brands and corporations.

Small business - sensible blogging strategy

To think that small businesses should waste time on preparing complex schedules and editorial calendars and style guides and other stuff is just laughable. And it’s probably the fastest and most effective way to put small businesses off the whole notion of blogging, just because some “guru” wants to big up the process to show off what an expert they are. [Read more…]

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