Why GOOD content curation is a three-way win for you on social media

Some people might think that content curation may be a bit of an old granny in contemporary content marketing, but that couldn’t be further from the truth. Since we last spoke about content curation here on HWTB – in a brilliant article by the intrepid social media expert Cendrine Marrouat – things have moved on a bit.

I belong to a particularly sparky group of female business owners here in the UK and the other day we were having an excellent discussion about visibility, and in this instance about what to post on social media to support our own brands and credibility.

Why GOOD content creation is a great way to promote your business

Don’t slap hashtags all over your preamble. They may attract search engines, but to humans, too many look tacky.

The topic of content curation came up and met with mixed views. How do you make it work for you, when it has been written and promoted by somebody else?

First, choose the right way to curate content – not the wrong way

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How to find the writing help you need on #HTWB

With more than 1,200 articles and tutorials on writing here on #HTWB, you may start finding a bit tricky to find what you need. So FYI, here is a breakdown of the most popular categories and specifically how they can help you with your writing.

the writing help you need on HTWB

Not sure where to look for the writing help you need here on #HWTB? This article is a useful guide.

Below all that, you’ll find a selection of the most popular articles with links to them directly. But in the meantime, here are …

Our most popular categories here on #HTWB

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Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

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Advertising vs info on social media – the trolls rage on

If you have a local business group on one of the main social media platforms, you know you’re going to get people advertising their businesses no matter how you try to stop them.

Advertising or content on social media on HTWB

I would have told this troll precisely where to shove his business video.

It doesn’t matter how explicit you are in your “rules” section; the only way to stop the ads is to kick the advertisers out, or at least delete their blatant advertising posts until they get the message.

But not always…

Explaining the difference between advertising and social media content

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Think you need a marketing expert? Think again.

It might interest you to know the following points, neither of which are very flattering to our current masses of “marketing gurus…”

The difference between marketing and marketing communications

One: they may believe what they do is marketing, but there’s a good chance it’s marketing communications, which is only part of the story.
Two: if they know that what they do is marketing communications but they tell people they do marketing, they’re telling a porkie**.

But in fairness, it’s not that simple.

What does “marketing” really mean?

So that you don’t have to take it from measly old moi, here are some very respectable definitions: [Read more…]

Small business: how to write better training for your staff

Running or working in a small business and want to know how to make your words work better for you? Here’s a brand new series just for you.

This time we’re looking at how to write training that works better…

How to write better training for your staff

You may only have a few employees, but keeping them well trained is a key investment in the success of your business. And as many experts suggest, training your people is not an invitation for them to move on to better things.

On the contrary: there is an old joke which may be amusing, but holds true … [Read more…]

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