Does your writing get invaded by the CAPITALIZERS?

Do You Capitalise Every Word In Your Titles And Headlines?

Or do you Capitalise Only the Nouns and big Words in Titles and Headlines?

Why capital letters should not be over used

Or do you, perhaps, capitalise Common Nouns as well as Proper Nouns?

OR DO YOU WRITE LONG PASSAGES ALL IN CAPITAL LETTERS THINKING THAT READERS WILL ASSUME THEY’RE IMPORTANT AND SO PAY ATTENTION?

It’s the invasion of the CAPITALIZERS!

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The difference between writing and wording: a guide for stupid penny-pinchers

Now that it’s so easy to do your own marketing online, the value of soft-skills professionals has come into question. Welcome to the Idiot’s Guide to p*ss-poor approaches as in the following…

  • Who needs to pay professional videographers, for example, when you can shoot a perfectly acceptably sales video on your IPhone (never mind that brilliant video camera you can buy for for little or nothing from Amazon) and edit it up a bit on your Mac – upload to YouTube and/or your website, and bingo?
  • Who needs to pay professional photographers to shoot images of your new product or service when your cellphone works just as well and costs nothing?
  • Who needs to use professional graphic designers when you have a world of free art out there you can use to put almost any requirement together?
  • And who needs to use a professional writer to do just “a little bit of wording” for your website or brochure?
Why cheap creative marketing resources are a piss-poor investment

How clever is it for ignorant businesses to sneer at professionals in writing, design, web development and other marketing areas of expertise?

Technology offers many things, but it can’t provide unique human talent. Yet this is being denigrated and cheapened in parallel with the techno-cheapening of everything else.

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Why GOOD content curation is a three-way win for you on social media

Some people might think that content curation may be a bit of an old granny in contemporary content marketing, but that couldn’t be further from the truth. Since we last spoke about content curation here on HWTB – in a brilliant article by the intrepid social media expert Cendrine Marrouat – things have moved on a bit.

I belong to a particularly sparky group of female business owners here in the UK and the other day we were having an excellent discussion about visibility, and in this instance about what to post on social media to support our own brands and credibility.

Why GOOD content creation is a great way to promote your business

Don’t slap hashtags all over your preamble. They may attract search engines, but to humans, too many look tacky.

The topic of content curation came up and met with mixed views. How do you make it work for you, when it has been written and promoted by somebody else?

First, choose the right way to curate content – not the wrong way

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How to find the writing help you need on #HTWB

With more than 1,200 articles and tutorials on writing here on #HTWB, you may start finding a bit tricky to find what you need. So FYI, here is a breakdown of the most popular categories and specifically how they can help you with your writing.

the writing help you need on HTWB

Not sure where to look for the writing help you need here on #HWTB? This article is a useful guide.

Below all that, you’ll find a selection of the most popular articles with links to them directly. But in the meantime, here are …

Our most popular categories here on #HTWB

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Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

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Advertising vs info on social media – the trolls rage on

If you have a local business group on one of the main social media platforms, you know you’re going to get people advertising their businesses no matter how you try to stop them.

Advertising or content on social media on HTWB

I would have told this troll precisely where to shove his business video.

It doesn’t matter how explicit you are in your “rules” section; the only way to stop the ads is to kick the advertisers out, or at least delete their blatant advertising posts until they get the message.

But not always…

Explaining the difference between advertising and social media content

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