Why you must, er, syllablervize your writing

Surely you’re up to speed on the current need to add syllables to words in your writing wherever you possibly can? Like, “conversate” – previously “converse“?

New long words on How To Write Better

Little Red Equi-apparel Hood took off her vestimentations and got into bed. (NB: this is a kids’ story, not porn.)

Or numerous others? If you don’t you are just toooo last year. But let’s be hardliners here and take a sharp look at this phenomenon.

New words in writing are great, if we need them. But do we?

Of course there is that scientific term, “ideation” previously “brainstorming” or even “head banging” or worse still “brain farting” which as all of us Grammar Police know is about generating ideas without their being aimed at, er, much. Oh, sorry: it should be “the process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them.[Read more…]

Storytelling in business: why it can be dangerous

Did you realise that business storytelling can be dangerous for innocent customers? UK based business coach Phil Morton shares some very useful tips on how to avoid being taken in by business stories which, despite being popular sledge hammers in the inbound marketing toolbox, can turn out to be fairy tales…

Business storytelling - why it can be dangerous

“Are you sitting comfortably? Then I’ll begin.”

Most of us will know from our childhood what is coming next. We are about to be told a story, we are about to be entertained, for a period of time. The story may even hold some moral teaching, or life lesson to take away.

As adults we sometimes choose to spend money at the cinema or theatre to have a story played out before us, but even if we don’t, we are surrounded by stories. [Read more…]

Why network marketers are gagged from writing nearly everything

Welcome network marketer Jenny Hall, who shares an honest appraisal of how network marketers should go about promoting their wares – and how they can avoid being cited as the “bad guys…” Over to Jenny…

Why network marketers are gagged from writing nearly everything

Network marketing companies have to be extra-vigilant to ensure their promotional material is ethical and honest.

The marketing message disasters we see today…

Have you ever seen anything like this online? [Read more…]

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