How to write for thought leaders’ egos

Have you noticed how some “important” thought leader types get haughtily miffed if someone suggests they need an editor or ghostwriter to help them get blog posts or articles right?

Writing for thought leaders on HTWB

No-one could possibly improve on my writing…

These days, it’s not just professional writers who are (or should be) called in to help. It also can be people like PR consultants, social media consultants, marketing or communications interns, personal/virtual assistants, and quite a few more.

So how do you cope when the ego says “no,” but the reality says “arrrgghhh!!!?”

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Writing about yourself: why you need to color yourself in

This clever tip and accompanying story were shared recently by the amazing Tsufit, author of an excellent book which I can personally recommend, called “Step Into The Spotlight: a guide to getting noticed.”

We came up with a whole tomato analogy for speakers, how some are still seedlings, some are still green, some are ripe and plump and juicy and ready for market and others are just plain rotten!

We came up with a whole tomato analogy for speakers, how some are still seedlings, some are still green, some are ripe and plump and juicy and ready for market and others are just plain rotten!

Here she is…

Ever wonder why the telephone companies use frogs and dimes and beavers and geckos in their ads? Why? Because you can’t SEE phone service.

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Due to make a wedding speech soon? Don’t get caught with your pants down

Are you due to make a speech at a wedding soon? You may not have noticed, but the wedding season in the northern hemisphere is taking off big-time. The wedding where you’re speaking may be just around the corner…

wedding speeches reminder on HTWB

Due to make a speech at a wedding this summer? Don’t get caught at the last minute with your pants down…

So: have you thought about your speech yet? What you’re going to say? What – depending on your role in the wedding party – you are supposed to say? No?

OK, here is a quick reminder based on what I wrote last year – suitably updated – to help you folks get your wedding speech safeguards in place … even at the last minute! [Read more…]

How to find the writing help you need on #HTWB

With more than 1,200 articles and tutorials on writing here on #HTWB, you may start finding a bit tricky to find what you need. So FYI, here is a breakdown of the most popular categories and specifically how they can help you with your writing.

the writing help you need on HTWB

Not sure where to look for the writing help you need here on #HWTB? This article is a useful guide.

Below all that, you’ll find a selection of the most popular articles with links to them directly. But in the meantime, here are …

Our most popular categories here on #HTWB

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Wedding speech season: some last minute help for your speech!

We’re right in the middle of the wedding season in the northern hemisphere and if you’re like many people, even though you know you are due to make a speech you haven’t got around to writing it yet! Never mind – there’s plenty of help here on HTWB.

Wedding speech season: some last minute help for your speech!

Has that wedding speech you’re doing crept up on you? Is it next weekend, or even tomorrow? No worries – here’s some help to get it done right now…

And not just for the traditional roles, either…

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Melania Trump’s speech: why plagiarism is always damaging

Did Melania Trump’s recent speech plagiarise an earlier speech by Michelle Obama? Was it accidental? Was it deliberate? Does anyone remember what else she said? Does it matter?

Melania Trump and speechwriting - plagiarism is always damaging

Did ghosts get into the Trump family’s speech-making machine?

What should we take note of on how to write our own speeches, from that scruffy row? [Read more…]

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