How to write good business blogs: Suze tells all on video

To make a change from a text-based blog post, here is yours truly in a video conversation with ace UK Vlogger Steven Healey a while back.

Video of Suzan St Maur talking about writing good business blogs

Now you can see and hear her tips on writing good business blogs

In the program we discuss many aspects of blogging for business … some of which we have written about here on HTWB and some we haven’t. So tune in and watch (or listen … folks can only take so much of my ugly face!) [Read more…]

How to find the writing help you need on #HTWB

With more than 1,200 articles and tutorials on writing here on #HTWB, you may start finding a bit tricky to find what you need. So FYI, here is a breakdown of the most popular categories and specifically how they can help you with your writing.

the writing help you need on HTWB

Not sure where to look for the writing help you need here on #HWTB? This article is a useful guide.

Below all that, you’ll find a selection of the most popular articles with links to them directly. But in the meantime, here are …

Our most popular categories here on #HTWB

[Read more…]

Cheap, drive-thru video: what little monsters we’ve unleashed!

Being a veteran of the very late 20th century when companies paid an average of £30K / USD $37.5K for a basic “corporate video” and in return received a top-class, professional production, I can’t help but be gob-smacked by the way businesses are whining these days.

Cheap business video on HTWB

Cheap business video: panacea or pain in the *ss?

This of course is about their paying more than a few hundred pounds/dollars for a business video, because they believe – and it’s true, sort-of – that all you need is to shoot it on an IPhone, edit on a laptop, and shove it up on YouTube as well as on their websites. Done and dusted in an afternoon.

And if you want something more sophisticated, you can hire that guy from the next town who just bought himself a fancy new video camera and could put Quentin Tarantino to shame, now that he’s read the instruction booklet.

Is this really the ultimate panacea for getting SMEs into the movies? Or is it the quickest, most monstrous way for those SMEs to flush their professional credibility down the toilet?

[Read more…]

Grownup business video: what really works, and what doesn’t

Over the last few weeks and months here on HTWB we have shared a number of articles and tutorials on how to make the best of video for business and other organisations (or business documentary video) as it exists today, both technically and practically. (NB I do not include video advertising commercials here – different ballgame.)

How to write video that works properly

Sorry if I’m brutal, but with my history of writing and making business videos, you might my find my views interesting…

Having been a corporate video producer, writer and director for more years than I care to admit to, I have watched the way business documentary video has evolved with a great deal of interest.

The good news is that it has become affordable to thousands of businesses and other organisations who couldn’t have dreamt of using it 20 years ago when its production cost many times what it does now. [Read more…]

How to write in-vision video scripts that work for you personally

It’s so easy these days, isn’t it? Fire up the laptop, pull up some words from a Word document on the screen, and off you go speaking to your camera and broadcasting to the world via Blab, Facebook Live, or any of the other choices we have at the moment.

HTWB TV newsreader

What’s important is that you convey the information in your own confident, natural way, even if it doesn’t quite match up to the style of a top professional newsreader.

But when you watch unprepared speech “to camera” and it rambles, drones, stops and starts with ums and ers, what does it make you think of the person (and business) represented?

And on the other side of the same coin, what do you think of the person (and business) represented if they are staring at the camera like a rabbit caught in the headlights, with the coat hanger still in their jacket, looking terrified and speaking in a tight, squeaky, scared little voice? [Read more…]

How to write powerful voice-over narration scripts for video

Here’s the next in HTWB’s series on writing and producing video for business and other activities, following my own article on Blab chats, Steve Crawford’s excellent piece on what to wear on video and Gail Spooner’s truly cool article on how to use make-up for on-camera perfection

How to write powerful voice-over narration scripts for video

The smooth, silky, appealing “voice-over” tones you hear on videos on YouTube and elsewhere online don’t happen by accident. It really is worth investing in a professional…

This time, we turn to pre-recorded video and the ubiquitous voice-over narration … the unseen “voice of God” that partners with the images to present a multi-sense message for your business or other activity.

But how exactly does voice-over narration work?

[Read more…]

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