Copywriting: how to write a powerful USP that attracts customers and prospects

Especially – but not only – if you run an SME business, do you know how to express your “USP?” (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand?

how to write a powerful USP on HTWB

Is your USP about what you do, or what you can do for your customers?

Recently this topic came up at a very lively regular business networking meeting I attend and I was surprised that some members of the group hadn’t really considered either a) the importance of a USP for any business or b) what it should be based on. Here, then, are some tips on how to identify yours and make it work for your business. [Read more…]

Wedding season special: how to make a great speech

We’re coming up to the busiest and most romantic time of the year here in the northern hemisphere … the wedding season. If you will be giving a speech at a wedding this year you’ll find this handy guide very helpful … 12 articles packed with tips and inspiration for you. And in addition to the traditional speech-making roles we have some ideas for other family members and friends who want to get up and “say a few words.” Enjoy!

wedding speeches writing help on HTWB

Giving a speech at a wedding this year? Here is some handy help for everyone…

Help with your wedding speech – whoever you are

[Read more…]

Spam, assignment writing services and other crap: trying or trivial?

Do you ever get spammed by covert assignment writing services and other shady outfits writing to you about what they can do that your customers will love, and you know perfectly well they haven’t even grasped what your business is all about?

spam about assignment writing services on HTWB

Before you start spamming English language writing sites, learn grammar and how to ****ing spell.

Do you sigh and hit the delete key patiently, feeling sorry for these poor lambs who are struggling to get ahead and do not yet understand that a) spamming is a sin and b) spamming and getting their facts wrong is an even greater sin?

Or do you spit fur and feathers and rant about how people in business who can’t be bothered to do their homework should have been sterilised at birth?

[Read more…]

Business cards: 8 ways to make sure yours gets ignored – update

The fashions in business card text and design don’t change as often as they do for clothing, thank Heavens – can you imagine creatively ripped or floral patterned cards with words like “please engage with us at…” or “reach out to us here…”

8 mistakes in writing business cards

What does your business card say about you?

Because business cards are such important door-openers in business – especially when you’re networking – it’s worth re-examining them and what to write on them today, some four years since the original article was published. Updates are in italics… [Read more…]

Good testimonials: how to make them write themselves

Back in 2011 when this article first was published, testimonials were still relatively simple to do – perhaps because most business audiences were not as cynical as they are today, so believed what was written in them unconditionally.

Sadly though in recent times we have been plagued by businesses “creating” testimonials – many based on the real thing, but not quite the real thing – and sticking them up in writing on websites. And sadly, that has given rise to testimonials having a dubious complexion.

how to get good testimonials on HTWB

If you simply ask someone to give you a testimonial without giving them any guidelines, you’re leaving it up to luck as to the quality and nature of their response. BUT, there’s a big difference between that and putting words into their mouths. 

It’s only in comparatively recent times, when advertising in most industrialised countries has been regulated, that readers know testimonials have to be genuine – or else. There may still be the odd person or two who sneers at testimonials and endorsements, but in the main people now accept them for real, and believe in their honesty. This makes them powerful.

However getting a good testimonial isn’t easy, and for a variety of reasons must not be “written” by someone other than the person giving it. Without putting words in someone’s mouth, then, how do you go about getting good testimonials for your business, website, CV/résumé, etc? [Read more…]

10 top tips to make blog comments that increase your own traffic

When this post was originally published in 2011, we didn’t have quite so much trouble in those days with “internet trolls” – unlike today, when it seems one relatively innocent comment on a blog or social media post can trigger hundreds of comments varying from total agreement to threats to strangle your cat. What has caused this escalation of social media and blog “hate mail?”

writing good blog comments on HTWB

Great stuff – but don’t forget to comment on others’ blogs, too!

It’s hard to say, but there does seem to be a direct correlation between the vastly increased political sparring both in the UK and the USA during 2016, and the increasingly harsh antagonism we see in blog comments and Facebook threads – even about relatively bland and innocent issues,

So in addition to the original 10 tips below, what about the trolls?

[Read more…]

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