Writing day-to-day business emails: how to get better results

If you need to write emails for business, job, sport, hobby, charity, recreation etc. (and who doesn’t?) there are quite a few very simple yet effective tips to make yours get more engagement and results… the results you want, too.

Writing day-to-day emails top tips from HTWBThese tips are not the same as you would use for email marketing, necessarily, although there are some common denominators. However if you want help with how to write a stonking email advertising campaign, I recommend [Read more…]

Popular writing questions answered – shared to Quora from HTWB

I’ve been answering quite a few questions about writing, on Quora recently – and given that #HTWB is such a huge writing resource these days, it’s great to be able to share some of its expertise (and not just mine, but that of all contributors) to an even broader audience.

Questions on writing are being answered by Suzan St Maur and other contributors on How To Writer Better - a great resource for writing at all levels

Have you tried answering questions on Quora yet ?

Some of the questions on Quora are, er, interesting to say the least … it’s fascinating to see how some people expect answers to questions that are so vague and garbled. And it annoys me when responders sneer at such questions. Why not just respond by asking for more information so we can help more effectively? Grrrrr…

A few answers to questions about writing, on Quora, that could help you, too

[Read more…]

Due to make a wedding speech soon? Don’t get caught with your pants down

Are you due to make a speech at a wedding soon? You may not have noticed, but the wedding season in the northern hemisphere is taking off big-time. The wedding where you’re speaking may be just around the corner…

wedding speeches reminder on HTWB

Due to make a speech at a wedding this summer? Don’t get caught at the last minute with your pants down…

So: have you thought about your speech yet? What you’re going to say? What – depending on your role in the wedding party – you are supposed to say? No?

OK, here is a quick reminder based on what I wrote last year – suitably updated – to help you folks get your wedding speech safeguards in place … even at the last minute! [Read more…]

Local advertisers: some new words to make your ads work MUCH better

In this article in the series for local advertisers, I’m putting my money where my mouth is. In other words here are suggestions for more powerful alternatives to the words and phrases which sadly have become clichés – and therefore have lost their fire power.

words and phrases that work well in local advertising HTWB

So many words you can use in local advertising … but which ones really work to get your business quality leads?

Here are the top ten that were listed in an earlier article (with a reminder in italics) along with some better ideas…

The top 10 cliché words and phrases in local ads, and what may work much harder for you

Established for XX years. This rightly suggests long-term commitment and experience, but should never get in the way of how your business is bang up to date with its products and services. The reality is that how long you’ve been established isn’t a benefit to customers [Read more…]

Local advertisers: words and phrases that make customers groan

In this look at local advertising we’re going to focus on the next favourite words used by well-meaning but non-savvy advertisers … next, that is, after the famous first prize winner, WE (as in we-wee). This follows on from the last article which focused on the issues that cloud the effectiveness of the same ads.

words that make customers groan in local advertising
These words are not necessarily bad or even unsuitable (in themselves) for sales. However according to my research in dozens of local magazines and handbooks, they have become irritating because they are used by so many advertisers, and so they are relegated to cliché status. (Don’t forget that most clichés started out in life as very popular words which everyone loved and used over and over again, which is why they became clichés. One of life’s little ironies.)

The top 10 over-used words and phrases in local ads, and why they put customers off

[Read more…]

Local advertisers: key ways to p*ss off potential customers

What with we-weeing and more we-weeing being discussed at some length across the social media lately, with most comments and observations being positive and curative (!!) several readers have asked me to go into a bit more detail on the cringe making mistakes some local advertisers make with their hard-earned ad budgets in local magazines and other publications.

Local advertising mistakes on How To Write Better

Where I did my research on local advertising

In order not to get all the air let out of the tyres on my car and/or my house being burned down, I decided to preserve anonymity and gathered together a selection of local magazines – the types that are handed out free or put through mailboxes – from a number of locations in and around central England. These tend to be produced on glossy paper in either A4 or A5 sizes.

The common denominators were frightening in their vastness – it didn’t seem to matter what English county or city was involved. Everyone was making the same basic advertising mistakes that can be the difference between capturing live leads and losing them. [Read more…]

css.php