How a life coach builds trust by writing

How writing helps this life coach establish trust with his target audience. There is a lesson for most of us to learn here, so please welcome Johnny Limpus, UK-based life coach who describes himself as “the life coach for people who don’t like life coaches.” Read on and find out why, and how he overcomes that barrier to secure loyal and fulfilled clients…

HTWB life coach writes to gain trust

The way forward for a life coach: write, don’t just talk?

How to create more trust (and clients) through writing

I think that trust is a funny thing in business. When you have it, you can move very quickly, and when you don’t, you can get stuck. [Read more…]

Why academic writing is soooo boring – but needn’t be

Please welcome freelance content writer Jessica Freeman from Sydney, Australia, who shares her thoughts on why academic writing has become so boring to read … plus some ways in which to make it more reader-friendly. Over to Jessica…

Academic writing exists only to share knowledge and ideas. Sadly, we have created a culture where students are trained to create sterile and clinical documents. Academic work tends to be very technical, and students are afraid to add a little flair or entertainment value through fear of losing marks when they are graded.

HTWB academic writing for students

Academic writing has its own unique structure, and writers are not penalized for being boring.

This habit of writing sterile and clinical documents then follows the academic through his or her life and few academics ever learn how to write entertaining texts.

Are academic works really that boring?

[Read more…]

How to write for talking opportunities that get you business

These days the era of speech making on a grand scale has somewhat lost its b*lls, if you see what I mean. (Unless you’re Donald Trump in which case it didn’t have any, er, well, let’s not go there.)

Of course there are many professional speakers out in cyberspace who speak to hundreds, if not thousands at a time and manage to motivate and cultivate success on a grand scale.

business talks on HTWB

Public speaking now is as much about local gigs – as it is sessions for hundreds.

I admire them, and follow them avidly as they are my heroes: people in the UK like Kriss Akabusi, Nigel Risner, Rikki Arundel, Alan Stevens, all of whom and more have b*lls like you wouldn’t believe because their messages are so strong. Well, not Rikki’s because she’s a lady, but you know what I mean.

Public speaking now is as much about local gigs – as it is sessions for hundreds

[Read more…]

What to write when someone gets divorced

There’s no doubt that divorce is another of life’s dramas that are extremely stressful. But it isn’t always a personal tragedy for the people concerned. In fact for one party, anyway, it can be a blessed relief along with all the mid-slinging, guilt, arguments, despair and heartache.


what to write about divorce on HTWB

 

What to write if you know the whole divorce story

This may seem easy to handle but be careful. There are a number of tripwires to be wary of here when you’re writing to either of the parties concerned: [Read more…]

Business emails 101 – or SOS?

Grabbing email readers’ attention via email – even when you’re not selling anything – gets harder and harder as every year goes by, as you know. Here are some ideas to convert from what may be your concerns as SOSs, into 101s.

business emails on HTWB

Don’t forget that not all email clients show your email in monochrome.

Below are some tips on how to get that attention you need now in the present climate of 2017, without lifting readers out of their very short, sharp comfort zones … then making your points effectively … so you have the best possible chance of getting the reaction you want/need.

Business emails #1: one point at a time

[Read more…]

Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

[Read more…]

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