Copywriting: how to write a powerful USP that attracts customers and prospects

Especially – but not only – if you run an SME business, do you know how to express your “USP?” (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand?

how to write a powerful USP on HTWB

Is your USP about what you do, or what you can do for your customers?

Recently this topic came up at a very lively regular business networking meeting I attend and I was surprised that some members of the group hadn’t really considered either a) the importance of a USP for any business or b) what it should be based on. Here, then, are some tips on how to identify yours and make it work for your business. [Read more…]

Why we should, er, recycle words – not create new ones…

As we have more than 170,000 words in common usage in the English language, it seems wasteful and unkind to the planet to create new words when we have so many we can recycle.

recycling words on HTWB

Rinse, repeat, recycle. Who’s a pretty boy then?

Our thanks to good friend and colleague John Dale for pointing this out to us here on HTWB and sharing a selection to get us started. I have added a few of my own recyclable words, too… Sz.

Artery, n. The study of paintings

Bacteria, n. The back door of a cafeteria. [Read more…]

Wedding season special: how to make a great speech

We’re coming up to the busiest and most romantic time of the year here in the northern hemisphere … the wedding season. If you will be giving a speech at a wedding this year you’ll find this handy guide very helpful … 12 articles packed with tips and inspiration for you. And in addition to the traditional speech-making roles we have some ideas for other family members and friends who want to get up and “say a few words.” Enjoy!

wedding speeches writing help on HTWB

Giving a speech at a wedding this year? Here is some handy help for everyone…

Help with your wedding speech – whoever you are

[Read more…]

Your chance to write a horror story and get it published

Have you got a gruesome short horror story waiting, unpublished, in a drawer? Even the idea for a truly skin-crawling story, but no incentive to write it up yet? Here’s your chance to get that story published and your name out there as a horror writer…

get your horror story publlished via HTWB

No, this is NOT another horror-able publishing scam

[Read more…]

Grammar is groovy. Haven’t you heard?

Want to improve your grammar, spelling, punctuation and syntax while groovin’ around your office or living room? Here’s how – and I dare you not to start bopping in your seat while you learn these basic writing rules…

improve your grammar on How To Write Better

Get those feet tappin’ while you learn some great grammar and more

Many thanks to my good friend Trudy van Buskirk in Toronto, who alerted me to this amazing video which I found in an article by Jason Fell on Entrepreneur.com. [Read more…]

Writing what Easter is all about, 2017…

Some “alternative facts” – actually they’re not alternative at all – about what Easter has become today. Written, of course, in the very rude style of “Mischieverse: rude humour that sort-of rhymes” by yours truly, to be published in September 2017. So grab a chocolate Easter egg and get this… 😉

And by the way … if you think this poem is cynical, get what the BBC News website had to say about Easter commercialisation right here ... LOL!

writing about Easter 2017 on HTWB

Did you know you now should bother with Easter decorations for your kin?

EASTER BEASTER

Yummy** Mummy just loves Easter
Rabbits, chicks, cute eggs and stuff [Read more…]

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