A glass of wine, and why not?

Does a glass of wine at the end of a hard day’s work help you relax and unravel? Here on #HTWB is a tribute in verse to our liquid friend to whom we should be, er, grapeful…

HTWB wine 1

A glass of wine – and why not?

WINE

Nothing like a glass of wine
After work, you’re home and dry
Pour your stress right down the line
Well – down your throat, to pacify…

…but trouble is, does it really
Make you feel calm and bright?
Or does it blind your hormones
Into thinking all is right? [Read more…]

NOW will you listen to why good spelling matters?

If you still think good spelling doesn’t really matter in these informal online days, just take a look at this catalogue of stupid goofs.

But don’t laugh. Why? Because most of these images shared on social media serve only to remind us why if we want to be taken seriously, we need to get our spelling right.

HTWB spelling mistake are dangerous

This was on social media recently. Numerous jokes were made about “brians.” The poor lady’s message was forgotten.

If spelling, grammar, punctuation, etc. are wrong, people tend to focus on that

And while they’re chuckling at a mistake, what else happens? [Read more…]

Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

[Read more…]

Alternative facts: it’s official. Bullsh*t is beautiful.

Now that we’re free to say we’re sharing “alternative facts” when we bullsh*t, doesn’t that just open up a fantastic new range of possibilities for us all? Here are some ideas to get you started, but please share your own alternative facts in the comments below. Welcome to this wonderful new world!

Alternative facts on HTWB

Simply lie through your teeth with bloody hard whacks, and poof! It’s fake news that you’re selling.

ALTERNATIVE FACTS

Don’t you just love these alternative facts?
Perfect solution to boring truth telling
Simply lie through your teeth with bloody hard whacks
And poof! It’s fake news that you’re selling. [Read more…]

Cheap, drive-thru video: what little monsters we’ve unleashed!

Being a veteran of the very late 20th century when companies paid an average of £30K / USD $37.5K for a basic “corporate video” and in return received a top-class, professional production, I can’t help but be gob-smacked by the way businesses are whining these days.

Cheap business video on HTWB

Cheap business video: panacea or pain in the *ss?

This of course is about their paying more than a few hundred pounds/dollars for a business video, because they believe – and it’s true, sort-of – that all you need is to shoot it on an IPhone, edit on a laptop, and shove it up on YouTube as well as on their websites. Done and dusted in an afternoon.

And if you want something more sophisticated, you can hire that guy from the next town who just bought himself a fancy new video camera and could put Quentin Tarantino to shame, now that he’s read the instruction booklet.

Is this really the ultimate panacea for getting SMEs into the movies? Or is it the quickest, most monstrous way for those SMEs to flush their professional credibility down the toilet?

[Read more…]

Need some help with your creative writing? Grab these tools now

Writing creative material that’s good enough to grab publishers by the short hairs is always big challenge. Here, guest contributor Gloria Kopp shares her top tips on the tools she finds invaluable for getting manuscripts ready to, er, grab prospective publishers by the short hairs and with luck, lead to a publishing contract. (And best of all, these tools work for most other types of writing, too – for business, blogging, web content, and more.) Go, Gloria …

Essential proofreading and editing toolkit for creative writers

book writing help on HTWB

Writing a book, or thinking about it? Here are some tools you may find very helpful.

Everyone has always got that secret weapon hidden in their back pocket – that trick that helps them get the job done easily, quickly and properly. For creative writers, your secret weapon is right here; a cache of essential proofreading and editing tools to improve the quality of your writing, and turn it from something good to something spectacular. [Read more…]

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