Mind your Ps and Qs – English business jargon you love to hate

No matter how much we say we hate it, in business – and other areas of activity – jargon has become part of our lives whether we like it or not.

More English business jargon

Mind your Ps and Qs…

As we’re stuck with it, we may as well enjoy learning about its meanings and origins … so here we go with some more from my series. Enjoy…

From P to Q … business jargon for you

Pack rat: also “packrat” … a term in use in the USA since around the mid 19th century, meaning someone who hoards and keeps everything and can’t bear to throw anything away. Derived from the animal that takes small objects back to its nest and hoards them there. Can also be used as a verb, e.g. “he pack rats old newspapers saying he will read them again one day.” [Read more…]

DIY advertisers: why titles don’t work, and headlines do

When you advertise your business, do you give the advert a title – or a headline?

Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads and enquiries from each of your ads.

Why titled don't work in advertising

Books need titles: adverts need headlines.

Never forget that an ad – even a small, low-cost ad in a local magazine or “handbook” – needs to offer readers something “in it for them…” not just a title being your name or what you do.

Don’t forget that old-but-very-relevant point … “what’s in it for me” is what sells.

That means, to grab attention and hold it, you need to start your adverts with a strong headline. Not a title.

[Read more…]

Hilarious ad libbed TV golden oldies

These questions and answers are from the golden old days when the ‘Hollywood Squares‘ TV game show responses were spontaneous, not scripted. And judging by some of them, you can begin to understand why they decided to start scripting them after all … enjoy…

Golden oldie comments from the Hollywood Squares TV show

The late Jackie Gleeson** – surely he wasn’t all that overweight?

Do female frogs croak?
Paul Lynde: If you hold their little heads underwater long enough.

If you’re going to make a parachute jump, at least how high should you be?
Charley Weaver: Three days of steady drinking should do it. [Read more…]

10 terrible cliché images that kill your written content

Images in blog and social media posts are essential, the gurus say. Trouble is, too often people slap up the first (copyright free, of course…) image they find on Flickr that does nothing whatsoever to make their written content look anything other than a bunch of similar clichés.

Here are my top 10 pet image hates and why I think they make your written content look awful…

1.Someone on the phone

Why you shouldn't use cliche images in your written work

Shots of people looking important while on the telephone, don’t work. A very old pic of George Dublya Bush – sorry for the blur, but I guess he may be a bit of a blur now, too, bless him.**

…usually sitting at a desk, dressed smartly, smiling in a patronising way and looking Very Important. No-one is fooled by that any more and that reminds me the following joke … [Read more…]

Are you losing out because your adverts are upside down?

How often do you see adverts that are phrased, and proportioned, like this? (And this is a real one from a piece of email marketing, not made up…) It’s an unusually brilliant example of WE-WEE marketing… 

Why upside down adverts don't work

See how much more powerful it would be if we turn it right-side up again, and give it a little tweak…

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We are market leaders and have arranged £3 billion of funding for UK businesses over the past 20 years

[Read more…]

UK-need some laughs to combat Brexit? Some rude poems to help…

Need some laughs to combat Brexit?

Try this book, to surely fix it.

Mischieverse chapter illustration

One good thing about Brexit and Trump is that we can laugh about them…

[Read more…]

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