Help from your new Content Strategist: what I’ve been doing for 10 years…

The term “Content Strategist” sounds awfully pompous if you live in modest-speaking Milton Keynes, England. But having been doing this job for the last 10 years working with SMEs and Micro Businesses (helping them determine what and how to communicate to their markets in the first place – not just writing it for them) I finally caved in and renamed myself. I am now a..

CONTENT STRATEGIST!

Help from your new Content Strategist: what I've been doing for 10 years...

When I’m not being a “content strategist” I ride and help judge horses. (NB: here the horse is on the right.)

But enough already with the self-congratulation. Here’s how my meagre offering works out in practice, and how it helps smaller businesses to avoid much of what the bullsh*t merchants and so-called social media gurus shove down our throats every day. (Did someone mention “common sense” in the world of digital marketing? Thought so…) Basically, if you need some no-BS help to inject more inspiration, zap and money-making effectiveness into your content strategy and business words – online and offline – you’ve found the right person to help you.

What you get when I help you with your content is the benefit of years of experience across all – and I mean  all – media, both online and offline. But that’s only part of the story.

Because experience is only as good as experience does. Now … not 10 years ago, and not even last year.

So what you get when I help you with your content, is all that experience distilled into one very, very powerful bag of tricks, mixed together with up-to-the-minute know-how about where it’s at today. If you check me out on Google, you’ll see that I hang around online a lot, keeping well ahead of the posse.

Content strategy for business

Devising, planning and implementing online content may use similar techniques, but there are subtle differences based on the different platforms you use and the variances in their audiences. This needs some careful checking if you’re going to spend your money effectively. Before we write anything, we need to be sure that your strategy is right for you in the first place.

That doesn’t mean anything fancy: purely that with my background and experience I can sit down with you (virtually or in person) and help you work through what you really need to be saying to your readers, customers and prospects so they a) know exactly why they need you and b) how what you do will help them become more successful.

Website text

Even though we’re moving towards the more fluid environment of blog-based websites, you still need powerful words for that home page, the about page, the FAQ, and more.

You probably know more about your product or service than anyone else in the world. And that’s the problem. These pages are so, so easily screwed up because you’re too close to the business. But I can take that love and passion of yours, blend it up with some objective, customer-focused spice, and make those words work a treat for you.

Blogging for business

This is a business blogsite. Along with some wonderful guest columnists we’ve produced more than 1,000 articles/posts here. We’ve had more than 2 million page views in 4 years (not bad for a niche site). I know how to write content, and I know how to teach you to blog and write other content for your business, too (see below). Or if you’d rather I do it for you, I’m a truly spooky ghost blogger.

Video and audio scripts

Writing for the spoken word is different from what you write for text or print. If you don’t know the difference you can end up recording very lumpy sounding voice tracks. I have written, produced and directed more video and audio programs than you can shake a stick at, and the soft skills involved haven’t changed over the last couple of decades even though the technology has. If you’ve got a script to write, I’ve got the knack.

Social media consulting

Before we go any further I am not  a social media “guru.” Nor do I wear a long dusty robe, sandals, and a beatific smile on my face.

What I do offer, however, is first-hand experience at promoting my own business via the SocMed which has led to this blogsite becoming a PR3 ranked site, being listed as one of the famous Guy Kawasaki’s Alltop.com’s top social media sites worldwide, plus having been a winner in the 2015 UK Blog Awards, among other accolades.

Result? I use this experience to help clients with some straight-talking peer-to-peer advice based on very fresh learning.

Offline media

Remember those old things called brochures, leaflets, press ads, press releases, etc.? Much as some in the online world would have us believe that print is dead, it ain’t. Being a bit older than a 12-year-old I remember how to write for print and am enjoying its current sort-of renaissance. If you are, too, we need to talk.

Book coaching

Want to publish a nonfiction book to help establish your street cred as an expert? I have written and had published more than 30 nonfiction books including this one. Having learned how to do it the hard way means I can help you conceive, plan, write, publish and market your book: both of us will come out of it still sane and smiling, and you will be a successful nonfiction author. (If you want to write a novel, however, I can recommend you to one of our columnists who is an amazing  fiction coach.)

Training workshops for blogging and content writing

As mentioned above, not only do I write blogs and other content for clients: I can also teach you how to do it for yourself, if that’s what you prefer. Once you’ve experienced one of my online writing workshops, you’ll know how to…

  • Get to know your audience as well as you know yourself, so you always choose topics they’ll find interesting
  • Create a business content and blogging strategy that keeps your objectives in focus without strangling them
  • View your business and topics objectively so you see them (and write about them) from the readers’ point of view
  • Move beyond the more traditional style of blog and social media posts and open up whole new areas of interest to your readers
  • Worry less about how to write and focus on creating a written conversation with your readers
  • Create and maintain a successful, business-building content marketing strategy over months and years

Speech writing

Got to make a presentation at work? A speech at a wedding? Don’t laugh, but for a long time in the 1990s I was the Grandma Moses of speech writing in the south of England. Amazingly I’m still in demand to write speeches that sizzle, inspire, and make audiences laugh. If you need some help with writing a speech I have experience in anything from bar mitzvahs (everywhere) to (UK) political keynotes, with literally hundreds of business and social topics in between: help yourself.

How much?

I’m not cheap, but you get a lot of bang for your buck. Because I’ve been around the business writing block a few times I know how to keep the hours down, and the quality up.

Let’s talk … by text/call on +44 (0) 7767 354 090 … by email (suze@suzanstmaur.com) … Skype (Suzan St Maur) … I look forward to showing you how I can help you get brilliant results from your content strategy AND your written words.

Suze on social media: come and say hello..

LinkedIn
Facebook
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Google Plus
Pinterest
Amazon 

For more details about me and what I do take a look at my personal profile here.

Caricature of Suzan St Maur and equine friend by Simon Ellinas.

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