How to optimize your blog’s images in 3 easy steps (and why you should)

Blog writers, in particular, often forget to optimize the images we use to illustrate our words – so losing some potentially valuable SEO traction. Yet with just a few simple key strokes you can benefit from greater Google visibility. To show us how, please welcome USA-based content marketer Owen Hunt

How to optimize your images and why it's important

We’ve all heard that images are important to add life to our content and spice up otherwise boring and bland content. What we haven’t discussed nearly enough, is how important optimizing images is for your overall SEO. We spend so much time on text and behind the scenes optimization that many of us forget our images.

Without properly optimizing your images, you could be leaving half of your SEO potential on the table. Google indexes images the same way it indexes your content, so if you don’t optimize your pictures, you’re wasting a ton of time and effort, not to mention, hurting the user experience. Join us as we look at 3 steps you can take to optimize your images.

The importance of optimizing images (and 3 steps to make it happen)

If you ask any SEO professional, such as SEO Chicago – SEO Services USA, they will tell you that image SEO is extremely important. Not only do images add flavor to your content, but they break up large chunks of words and keep readers engaged throughout your posts.

If we look at the methods by which Google indexes images, it reveals a key process we can follow to better optimize our images and get the SEO boost from them the same way we get a boost from well-written text.

Here are three steps to optimize your images:

Use detailed and informative filenames

Your filenames shouldn’t be strings of random numbers and letters. Instead, you should focus on giving your images descriptive filenames that also look like plain english. Describe what it is, using keywords if possible, but make sure it’s an accurate description of what the image is and what it’s being used for.

Google uses this information when people are searching for images, which can offer another avenue for people to find your content. Let’s say you have an image of a white 2017 Ford Mustang. Your image filename should be something along the lines of that, not “webimagef43231” or something just as nonsensical.

Compress your images

Finally, you need to make sure your images are properly sized and compressed. This helps in a number of ways. For starters, compressed images load faster, adding to your website’s performance. Second, the user experience dictates that you have high-quality images that don’t slow down the experience.

Google considers page loading time a ranking factor. To take advantage of the SEO boost, you should use free tools like Optimizilla to compress your images before you upload them.

Never forget alt-text

The final step, is to utilize alternative text or alt-tags. These are a text alternative for browsers to use when they can’t render an image. Not only do they give users something to look at besides a broken image, but they also add SEO to your website by pairing relevant keywords with your images.

While your filenames are the first step, alt-text is perhaps the most important step of all. Google can’t see images when its indexing a page, so this is the only way you can earn SEO benefits from your images.

Keep these tips in mind:

  • Use plain English
  • Don’t stuff keywords, just use a few relevant ones
  • Don’t use alt-tags for decorative images

Final thoughts

Optimizing images on HTWB

Owen Hunt

Images are an integral part of any content strategy. Properly optimizing them can mean the difference between great rankings, and simply okay ones. How do you optimize your images? Let us know in the comments!

Owen Hunt is a freelance content marketer with a love for producing excellent, high-value content. You can find him here – owenhuntwriting@yahoo.com.

Image thanks to Pixabay.

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