Advertising vs info on social media – the trolls rage on

If you have a local business group on one of the main social media platforms, you know you’re going to get people advertising their businesses no matter how you try to stop them.

Advertising or content on social media on HTWB

I would have told this troll precisely where to shove his business video.

It doesn’t matter how explicit you are in your “rules” section; the only way to stop the ads is to kick the advertisers out, or at least delete their blatant advertising posts until they get the message.

But not always…

Explaining the difference between advertising and social media content

[Read more…]

Advertising taglines that don’t, er, quite work

I spent many years as an advertising copywriter and still do turn my hand to writing this type of material from time to time. One of my favourite elements of ad copy is the tagline, or slogan as it’s sometimes called. They are a lot of fun to write and when well-crafted, do a fine job for the client’s business.

The following taglines from the USA, however, don’t quite hit the target. (Original authors unknown.)

On the van of a plumbing company: “Don’t sleep with a drip. Call us.

In the front yard of a funeral home: “Drive carefully. We’ll wait.[Read more…]

Why network marketers are gagged from writing nearly everything

Welcome network marketer Jenny Hall, who shares an honest appraisal of how network marketers should go about promoting their wares – and how they can avoid being cited as the “bad guys…” Over to Jenny…

Why network marketers are gagged from writing nearly everything

Network marketing companies have to be extra-vigilant to ensure their promotional material is ethical and honest.

The marketing message disasters we see today…

Have you ever seen anything like this online? [Read more…]

Business writing stories from the coalface … getting naked on the WWW

I grew up in the two-dimensional communication era when we advertising copywriters would more or less size up our key consumers and then write to them … without their having any form of answering back other than perhaps writing letters to the newspaper in which an ad appeared, or to a broadcast station which would have transmitted a commercial.

Business writing stories from the coalface ... getting naked on the WWW

The way we communicate now initially made some of us feel like we were writing in our birthday suits …

The bad old days

Those days were such fun. Oh, don’t get me wrong; our work wasn’t just thrown out there ad nauseam. No, it was subject to intense marketing surveys and studies, most of which were useless.

Often our work, prior to its publication, was trialled in “Focus Groups” which were hugely popular in the 1970s/1980s and were peopled by “typical consumers” dragged in off the street. [Read more…]

The comma – don’t abuse its poor powers of arrest

commas,semi-colons,colons,blogging,business writing,English,marketing,business success,writing,copywriting,articles,PR,advertising,emailsDo you abuse the poor, unsuspecting, low-powered comma in your writing? Are you using it in the hope of stopping readers to focus on your next major notion, rather than as a means of separating much less critical thoughts? [Read more…]

The A-2-Z of business blog writing: A for Advertising

HTWB advertisingMany people still think their blogs are a good place to advertise their products and services. They are wrong. Why? Because blogs are about connecting with customers and prospects on a personal basis which is linked to your business relationship – not hard sell. [Read more…]

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