Why your next star blogger currently could be cleaning toilets

HTWB toilet rollI’m getting really, really fed up with reading pompous articles written by corporate wallahs in large organizations who try to justify their salaries by making their content marketing strategies as complex as space missions.

And what do we find when we blow away most of this jargon-infested smoke screen?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Why subheadings are a blogger’s best friends

subheadings,crossheadings,subtitles,SEO,blogging,blogger,writing

Who has time to read every single word of text these days?

Who has time to read every single word of text these days? Your readers? Not often. Here’s how the right use of subheadings – or crossheads, as they’re sometimes called – can make sure your readers get the gist of your message in seconds – and, duly enticed, go back to read every word.

Which of the following two excerpts from articles gives you the more “eye appeal?”

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Jackson shares the Daily Mail news as he helps write it

HTWB Jackson small

Jackson Rawlings in his current job: “we have to create content so invasive and permeating that it is consumed everywhere from the train to the loo.”

A big welcome back to our very own Jackson Rawlings (as in HTWB Students writing fame) who has now ascended to dizzy heights in cyberspace, as a Blogger Outreach Specialist at the Daily Mailno less. Our sincere – and very well deserved – congrats to him … and here’s his fascinating account of the brave new world of news gathering, 21st century style…

Marble. So much marble.

That was my first thought as I entered the palatial surroundings of my new workplace… [Read more…]

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