Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

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14 good ideas for great business blog posts

If you ever scratch around looking for new ideas to write about in business blog posts, here’s a curation of 14 star-quality ideas to solve your problem instantly.

14 good ideas for great business blog posts

Each one shares a link to another article that gives you plenty more ideas along the same lines, fires you up with even more inspiration and shares ways to write up your blog post successfully. So help yourself… [Read more…]

Can our businesses still benefit from blogging in 2017?

I want to show you just how important blogging can be even to – especially to – small businesses like ours. And I’d also like to update you on the role blogging plays for SMEs today.

Can our businesses still benefit from blogging in 2016?

Can our businesses still benefit from blogging in 2016?

There have been lulls in its popularity, and also there have been reversions to it after brief incursions elsewhere. More of that below.

As you know there has been a huge shift in emphasis of selling and business promotion in the last 10 years or so. And as somebody the other day said… [Read more…]

Evergreen business blog topics: why you never should get bored with them

When I first started HTWB, foolishly I thought once I had written an “evergreen” post about one particular topic I should not write any more about it. Evergreen? Boring. Who wants to read about a topic more than once, especially as its correctness lasts a long time? (That’s why it’s “evergreen.”)

Evergreen business blog topics: why you never should get bored with them

Evergreen business blog topics: it’s easy to get bored with them yourself, but they really matter to your readers. Here’s how to keep them both evergreen, and fresh…

On reflection that was a big mistake, when considering you readers … and more to the point, it’s a potential mistake for you to consider  with your own business blogging.

For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here

You may think you should only write once about any sub-topic within your area of expertise, but the likelihood is that most of your readers want more. What to you, as an expert in that subject, may seem old hat, is new – or at least ongoing “hat” – to your readers who don’t know as much about your subject as you do, and seek your views to find out more for themselves. So… [Read more…]

Anyone for business blogging? New balls, please

Gauging the usefulness of blogging for business over the last few years has been like watching a tennis match: plink, plonk, game to either the yay-sayers or the nay-sayers, depending who’s on top form that month.

Anyone for business blogging? New balls, please

No-one ever said blogging for business had to be confined to text. Deuce.

The topic rides a roller coaster, it seems with highs when the digital marketing scene is relatively quiet, and lows when the latest new social media toy-toy emerges to beat it in straight sets. But like many good veteran players, blogging for business isn’t gotten rid of that easily.

For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here

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What you’ve always wanted to know about blogging and never dared ask…

What you've always wanted to know about blogging and never dared ask...

Some blogging “gurus” circle you like turkey vultures…

Have you noticed the hordes of “gurus” swirling on the internet trying to persuade you (or in one or two cases, bully, patronize and embarrass you) into believing that blogging is an atom-splitting science?

Then, they circle you like turkey vultures, scaring you into believing that you can’t possibly manage on your own. Because they come across as so knowledgeable and expert, you feel intimidated about asking some basic questions … and you will very rarely get the basic answers you want.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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