Why the dear old business blog’s still alive – and kicking butt

Have you ever wondered why the humble business blog is still the powerful marketing communication tool it was years ago?

Although we’ve seen dozens of digital entities rise up and faceplant months (or even weeks – remember “Blab?”) later, why is it that the humble blog is still in there fighting your business’s corner, establishing your brand and driving traffic to your website?

Why business blogs still work on HTWB

Business blogs today have a robustly successful history that – in online terms – is truly ancient. Why?

Here are some notes from a workshop session I led recently in England, where we looked at the basic strengths of the business blog within the current marketing communication mix. After the event I thought these notes, with a bit of editing, would make a useful summary of where business blogs are today after a history that – in online terms – is truly ancient…

Business blogs may be a bit battered, but they’re still hanging in

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Learn how to write brilliant business blogs – for the price of a Starbucks coffee

HTWB BizBlogs new ad Feb-15A quick note to let you know I’ve slashed the price of the Kindle version of…

“How To Write Brilliant Business Blogs.”

So now, which is the better value?

A large latte?

Or 300 pages of tips and advice on how to transform your business blogging from good to great?

USA just $3.99

UK just £2.65

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Is blogging for your business becoming a bit of a chore?

How to write brilliant business blogsIf that’s the case, you’ll find this book is worth its weight in gold – it’s a no-bullsh*t guide to writing blogs that boost your brand, business and customer loyalty. (DISCLAIMER: I just so happened to write it!)

But even so, if you’re fed up with the gurus and so-called experts telling you how to set up your blog without sharing any really useful ideas on what to write about, this is the book that cures the problem.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Report on blog writing in Toronto – what a great day!

Those of you who have already been on one of my workshops called “What To Write For Your Business Blog” will already know that they are interesting, useful and fun.

The Beacher Cafe, Toronto

The Beacher Café in The Beach, Toronto, where we enjoyed a wonderful “What To Write For Your Business Blog” workshop in September 2014. The room we had for the workshop is through those doors on the right. What a great place with delicious and very affordable food and drinks, plus a superb location for business or pleasure…

And the lovely folks who came to my recent workshop in Toronto at the enchanting The Beacher Café in Queen Street East, found that out for themselves on September 18th.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Is coming up with good ideas for business blogs taking too much of your time?

How to write brilliant business blogsThe no-bullsh*t guide to writing blogs that boost your brand, business and customer loyalty

Fed up with the gurus and so-called experts telling you how to set up your blog without sharing any really useful ideas on what to write about? This is the book that cures the problem. 50,000 words not about plugins, widgets and other whizzybangs but some good, sound sense on what to write that makes sure your blog achieves, retains and grows your status and the ongoing business you so richly deserve. [Read more…]

Why blogging improves your business acumen, not just your sales

HTWB business bloggingRecently my good friend Maureen Windridge of MWBookkeeping fame posted an article about why she blogs for her business, and this really resonated with me – as an anthem for business blogging generally.

Being a salesy sort of person (am a closet/former copywriter) I tend to promote the B2B / B2C marketing benefits of blogging for business because, well, that’s what we marketing types in SME businesses are attuned to.

But Maureen’s article smacked me around the face like a sting-ray on steroids. Why?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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