Writing website copy for the right place in the buying cycle

Writing website copy for the right place in the buying cycleMuch as you have to admire the sheer good sense of the evergreen rules of advertising copywriting, we need to ask ourselves if contemporary website copy (as opposed to content, which is different again) should be a little more discriminatory when we sell our wares online.

I was interested to read this article recently by Phil Frost on Web Marketing Today … especially where he says “Your site must grab the prospects’ attention and convince them to buy from you instead of the other available options.”

Of course, Phil is right. But wait a minute… [Read more…]

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