Being a veteran of the very late 20th century when companies paid an average of £30K / USD $37.5K for a basic “corporate video” and in return received a top-class, professional production, I can’t help but be gob-smacked by the way businesses are whining these days.
This of course is about their paying more than a few hundred pounds/dollars for a business video, because they believe – and it’s true, sort-of – that all you need is to shoot it on an IPhone, edit on a laptop, and shove it up on YouTube as well as on their websites. Done and dusted in an afternoon.
And if you want something more sophisticated, you can hire that guy from the next town who just bought himself a fancy new video camera and could put Quentin Tarantino to shame, now that he’s read the instruction booklet.
Is this really the ultimate panacea for getting SMEs into the movies? Or is it the quickest, most monstrous way for those SMEs to flush their professional credibility down the toilet?