Help from your new Content Strategist: what I’ve been doing for 10 years…

The term “Content Strategist” sounds awfully pompous if you live in modest-speaking Milton Keynes, England. But having been doing this job for the last 10 years working with SMEs and Micro Businesses (helping them determine what and how to communicate to their markets in the first place – not just writing it for them) I finally caved in and renamed myself. I am now a..

CONTENT STRATEGIST!

Help from your new Content Strategist: what I've been doing for 10 years...

When I’m not being a “content strategist” I ride and help judge horses. (NB: here the horse is on the right.)

But enough already with the self-congratulation. Here’s how my meagre offering works out in practice, and how it helps smaller businesses to avoid much of what the bullsh*t merchants and so-called social media gurus shove down our throats every day. (Did someone mention “common sense” in the world of digital marketing? Thought so…) [Read more…]

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