Writing sentences – the long and the short of it

The longest sentence ever written in English is argued about, but a good example is one written by the stern Primitive Baptist Minister Cushing Biggs Hassell (doesn’t he look a fearsome chap?) in his thousand-page History of the Church of God, published in 1886. You’ll be thrilled to know that I am not publishing that sentence here, especially as it is more than 3,100 words long – but if you want to have a look check out this amusing tribute to it by “Savage” on TheBlogmocracy.

Writing sentences - the long and the short of it

Iconic author Virginia Woolf, who was fond of penning very long sentences from time to time … but they didn’t detract from her literary brilliance.

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Why I hate content

Why I hate content

Some perfect “content” – for a garbage/rubbish truck

There: that gave you a shock, n’est ce pas. I really, really hate content with a vengeance.

Not because I hate “it.” It’s because I loathe the word, when it is used to represent the incredible talent, skill and value that “content” actually delivers to readers and viewers. [Read more…]

Why your next star blogger currently could be cleaning toilets

HTWB toilet rollI’m getting really, really fed up with reading pompous articles written by corporate wallahs in large organizations who try to justify their salaries by making their content marketing strategies as complex as space missions.

And what do we find when we blow away most of this jargon-infested smoke screen?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Why we all must LOVE our owned content

Blog,content,owned content,LinkedIn,SWAM,social media,websites,email,email marketing

Your blog isn’t worth risking on the social media unless you have tied it down as your “owned content” first

There has been a lot of talk recently about moves on the part of the SocMed to get people blogging for business more directly on their platforms, rather than on (or in addition to) their “owned content” – i.e. own blogs and websites, etc.

For example, LinkedIn rather snottily “invites” members on a selective basis to publish their blog posts directly to the LI platform. Now, if you got passed over by the gods who determined who should be the early invitees, if you’re a good kiddie you can “apply” to LinkedIn and seek permission to do this as an also-ran. Snooty, snooty.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Great Business Writing 2014: 10 updated Golden Rules

Business writing,golden rules,blogging,content,online,marketing

Er, good call…

A few years ago I shared my view on the 10 golden rules of great business writing at the time.

Here is a précis of what the original 10 golden rules amounted to then…

…and, how I feel about those golden rules now. Please share your views on these in the comments below! [Read more…]

How do you deal with negative blog comments?

how do you deal with negative blog comments?

Spot the deliberate mistake: but let’s leave it for Mujona to correct

I have to say that last week (August 7th, 2014) was the first time I have ever received a bitchy, negative comment here on HTWB.

I didn’t burst into tears, despite the fact that this is the first (yes, really) sarcastic jibe I have received in 3 and a half years since the blog started.

But what struck me as particularly interesting was that she picked up on what she thought was keyword stuffing on my part

… which it wasn’t, although looking back on it I can see why she might have got that impression.

Here is what the good lady (I assume she is female) had to say

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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