Are you losing out because your adverts are upside down?

How often do you see adverts that are phrased, and proportioned, like this? (And this is a real one from a piece of email marketing, not made up…) It’s an unusually brilliant example of WE-WEE marketing… 

Why upside down adverts don't work

See how much more powerful it would be if we turn it right-side up again, and give it a little tweak…

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We are market leaders and have arranged £3 billion of funding for UK businesses over the past 20 years

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