Small business: “We don’t have to be on page 1 of Google? Are you nuts?”

There’s nothing like a digital bombshell to make someone choke on their Skinny Latte. But choke the lovely Howard did, when I said he was nuts to try to get on to Page 1 of Google.

“What the f*** do you mean? We’ve just spent thousands on a fancy new humdingering all-singing fully optimized website and SEO consultancy and you’re telling me it’s not necessary?”

htwb-google-2016Poor Howard’s eyes were bulging by now, but of course wasted money to him is about as welcome as a t*rd in an ice bucket. He is an accountant. [Read more…]

Business writing reality check: it’s all about words. And a sparrow.

A sparrow joined us for our women’s business networking lunch yesterday in grizzly, drizzly south central England. Poor little guy was perched high up on the picture rail of our meeting room, watching us talk and eat our lunch.

Business writing reality check: it’s all about words. And a sparrow.

Go, little sparrow. We love you, your simplicity and what it can teach us about getting stuff right first time.

At one o’clock I thought, he’ll spring out and yell “Cuckoo!” But instead he took off along the lunch table (fortunately without dropping a bomb load) and landed on the floor near a doorway, just as one (fortunately) bird-loving guest was half-way through her 60-second elevator pitch. [Read more…]

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