Business emails 101 – or SOS?

Grabbing email readers’ attention via email – even when you’re not selling anything – gets harder and harder as every year goes by, as you know. Here are some ideas to convert from what may be your concerns as SOSs, into 101s.

business emails on HTWB

Don’t forget that not all email clients show your email in monochrome.

Below are some tips on how to get that attention you need now in the present climate of 2017, without lifting readers out of their very short, sharp comfort zones … then making your points effectively … so you have the best possible chance of getting the reaction you want/need.

Business emails #1: one point at a time

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Email clichés we love to hate. And why.

Do you sometimes groan when you open an email and find it starting or finishing with a cliché that may be well-meant, but comes across as being as genuine / friendly as a cornered rat? And that’s just in your day-to-day eCorrespondence. It gets even better when it’s spam.

Email cliches we love to hate. And why.

Friend, foe, or someone trying to sort out my penile erectile dysfunction

In this run up to the Holiday Season when we’re focusing less on hard-nosed business and more on its lighter (but nonetheless important) aspects…do you agree with the following? [Read more…]

Email WHOOPS – so easy, yet so awful

We’ve all had that “oh, ****” moment having just hit SEND for an email, then realised we have made a mammoth mistake…(see below for update on this one)

Email whoops and how to avoid them

But there are other email dangers lurking in the shadows than cost you more than a typo or mistaken date.

Here are the main ones and how to avoid them… [Read more…]

10 links to help you write throat-grabbing headlines

Do you ever wonder how to write a really catchy headline for a blog post, article, social media post or as an email subject line?

10 links to help you write good headlines

“…how to ensure you pick the right words to trigger the right emotions…”

Here is the HTWB pick of articles and tutorials on the interwebby right now that will give you all the help you need to write headlines that work wonders for you and your business. [Read more…]

And the Hilarious Spam Of The Week award goes to…

This week I’ve had some real spam email doozers lurch into my inbox. Please help me decide which is the worst/funniest …

And the Hilarious Spam Of The Week award goes to...Paypal costumessd@e-paypal.com
Dear Costomer,
we would like to let you know that paypal. had received the report,
and are setting up your account. You have the labilité to activate your account.
If you want to stay with us Members, please visit
ETC…
Can you let me know what a labilité is? Yours confused from Milton Keynes, A Costomer.
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Here come the Holidays, so who needs business writing? Ah, but…

As you’re reading this – especially if you’re in the UK – the last thing on your mind will be what you need to write for business in the coming two weeks.

HTWB Xmas biz writingYour to-do list will be heaving with everything from gift shopping to picking up the turkey to getting your tax return in order (well, you should, according to my accountant) to cleaning up after the office party to wondering how to stop your cat from shattering the Christmas tree all over your living room carpet.

Look on the bright side – you’ll soon be free to think about business writing 2016 (LOL!)

[Read more…]

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