There’s nothing like a digital bombshell to make someone choke on their Skinny Latte. But choke the lovely Howard did, when I said he was nuts to try to get on to Page 1 of Google.
“What the f*** do you mean? We’ve just spent thousands on a fancy new humdingering all-singing fully optimized website and SEO consultancy and you’re telling me it’s not necessary?”
Poor Howard’s eyes were bulging by now, but of course wasted money to him is about as welcome as a t*rd in an ice bucket. He is an accountant. [Read more…]