Why not Why Not? DIY marketing comms quick tip…

In DIY – usually local – advertising you often see a line that says, “Why not check us out / come to see us / try our product or service /” etc.

Back in the dark ages (well, in the late 20th century advertising days) we copywriting students were told never to use a line like that.

Why it's not right to ask "why not."

Why asking customers “why not” can turn them against what you’re offering

Why? Mainly because it’s too easy for a reader (or video viewer) to think and come back with something like “Because I don’t bloody-well feel like it, that’s why.”

Don’t present readers with a challenge in your writing

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