Want millions of readers? Write like the Daily Mail

Daily Mail,MailOnline,Jackson Rawlings,writing,news,business,blogging

The Mail isn’t exactly renowned for its quality of writing.

It seems there’s method in the apparent madness of what we read in the UK’s Daily MailJackson Rawlings lifts the lid off this controversial Pandora’s box…Sz.

So I’m guessing your initial thought was “why the bloody hell would I ever want to do that?” and I can’t blame you — the Mail isn’t exactly renowned for its quality of writing. [Read more…]

Jackson shares the Daily Mail news as he helps write it

HTWB Jackson small

Jackson Rawlings in his current job: “we have to create content so invasive and permeating that it is consumed everywhere from the train to the loo.”

A big welcome back to our very own Jackson Rawlings (as in HTWB Students writing fame) who has now ascended to dizzy heights in cyberspace, as a Blogger Outreach Specialist at the Daily Mailno less. Our sincere – and very well deserved – congrats to him … and here’s his fascinating account of the brave new world of news gathering, 21st century style…

Marble. So much marble.

That was my first thought as I entered the palatial surroundings of my new workplace… [Read more…]

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