It might interest you to know the following points, neither of which are very flattering to our current masses of “marketing gurus…”
One: they may believe what they do is marketing, but there’s a good chance it’s marketing communications, which is only part of the story.
Two: if they know that what they do is marketing communications but they tell people they do marketing, they’re telling a porkie**.
But in fairness, it’s not that simple.
What does “marketing” really mean?
So that you don’t have to take it from measly old moi, here are some very respectable definitions: [Read more…]