How’s your voice? Active? Passive? Shout? Whisper?

Nearly all of us nonfiction/business writing gurus (ye Gods, what an awful cliché) pound tables and shout loudly that active voice rather than passive voice is essential in marketing communications no matter what. Mea culpa  here, in fact many times.

How's your voice? Active? Passive? Shout? Whisper?

Passive voice isn’t always a mistake.

But this is not necessarily the right answer. [Read more…]

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