My new recruitment business: how should I promote it?

Here’s another question from the inbox: how to promote, market and write about a brand new early years (Kindergarten) education recruitment business. Like most crossovers between professionals and the commercial world, care has to be taken to make sure any promotion is squeaky clean.

My new recruitment business: how should I promote it?

You might also like to blog about early years/Kindergarten education issues within the localities in which you operate.

This lady started off with what I reckoned was somewhat the wrong approach … [Read more…]

Why network marketers are gagged from writing nearly everything

Welcome network marketer Jenny Hall, who shares an honest appraisal of how network marketers should go about promoting their wares – and how they can avoid being cited as the “bad guys…” Over to Jenny…

Why network marketers are gagged from writing nearly everything

Network marketing companies have to be extra-vigilant to ensure their promotional material is ethical and honest.

The marketing message disasters we see today…

Have you ever seen anything like this online? [Read more…]

Updating older blog posts: when, why, and how?

updating older blog posts,blogging,business,writing,how to update posts,promotion

Do you update your older blog posts?

Should you update older posts on your blog, and if so how should you do it? Most bloggers feel it’s right to do this. The whys and wherefores of how to do it are a little less clear. But it’s not usually enough to expect readers to check a blog post’s publication date so they realize it was accurate only when it was published.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

[Read more…]

Back to business basics: bad text, good text

text,business,writing,marketing,copy,websites,print,promotion

Have we overlooked how to
write good marketing text?

In our never-ending quest for bigger and better altruistic, non-salesy blog posts, it’s easy to forget that marketing writing is still an important part of the business portfolio.

It’s a little alarming, therefore, to see that many smaller businesses, in particular, may be blogging away quite cheerfully but still produce marketing and sales copy on their websites and in their printed promotional material, that’s positively incestuous in its “we-wee” focus and makes the customer-to-be feel about as welcome as a t*rd in a swimming pool. [Read more…]

The A-2-Z of business blog writing: P is for Promoting your blog posts

business,blog,writing,blogging,promoting,social mediaOnce you’ve written your business blog, you have to promote it. Otherwise how will anyone else other than your Mom and your dog know it’s out there and of interest to your readers? [Read more…]

How to effectively share blogs and articles on Social Media

small__312407445If you’re a blogger and hang out a lot online, sharing your own and other people’s posts becomes second nature. But hang on, not just hang out. Are you doing enough, or could you add a lot of value just by writing a few more words? [Read more…]

css.php