Think you need a marketing expert? Think again.

It might interest you to know the following points, neither of which are very flattering to our current masses of “marketing gurus…”

The difference between marketing and marketing communications

One: they may believe what they do is marketing, but there’s a good chance it’s marketing communications, which is only part of the story.
Two: if they know that what they do is marketing communications but they tell people they do marketing, they’re telling a porkie**.

But in fairness, it’s not that simple.

What does “marketing” really mean?

So that you don’t have to take it from measly old moi, here are some very respectable definitions: [Read more…]

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