Local advertisers: words and phrases that make customers groan

In this look at local advertising we’re going to focus on the next favourite words used by well-meaning but non-savvy advertisers … next, that is, after the famous first prize winner, WE (as in we-wee). This follows on from the last article which focused on the issues that cloud the effectiveness of the same ads.

words that make customers groan in local advertising
These words are not necessarily bad or even unsuitable (in themselves) for sales. However according to my research in dozens of local magazines and handbooks, they have become irritating because they are used by so many advertisers, and so they are relegated to cliché status. (Don’t forget that most clichés started out in life as very popular words which everyone loved and used over and over again, which is why they became clichés. One of life’s little ironies.)

The top 10 over-used words and phrases in local ads, and why they put customers off

[Read more…]

Small business: why you need a (simple) blogging strategy

I can’t help but lose my rag when I see other people’s articles or blog posts describing these hideously complex blogging strategies without pointing out that they only apply to large brands and corporations.

Small business - sensible blogging strategy

To think that small businesses should waste time on preparing complex schedules and editorial calendars and style guides and other stuff is just laughable. And it’s probably the fastest and most effective way to put small businesses off the whole notion of blogging, just because some “guru” wants to big up the process to show off what an expert they are. [Read more…]

Small business: “We don’t have to be on page 1 of Google? Are you nuts?”

There’s nothing like a digital bombshell to make someone choke on their Skinny Latte. But choke the lovely Howard did, when I said he was nuts to try to get on to Page 1 of Google.

“What the f*** do you mean? We’ve just spent thousands on a fancy new humdingering all-singing fully optimized website and SEO consultancy and you’re telling me it’s not necessary?”

htwb-google-2016Poor Howard’s eyes were bulging by now, but of course wasted money to him is about as welcome as a t*rd in an ice bucket. He is an accountant. [Read more…]

Small business: how to write better training for your staff

Running or working in a small business and want to know how to make your words work better for you? Here’s a brand new series just for you.

This time we’re looking at how to write training that works better…

How to write better training for your staff

You may only have a few employees, but keeping them well trained is a key investment in the success of your business. And as many experts suggest, training your people is not an invitation for them to move on to better things.

On the contrary: there is an old joke which may be amusing, but holds true … [Read more…]

Why Facebook blogging works for small business – car repairs

Why Facebook blogging works for small business - car repairs

“The taxi driver was back on the road working again within 2 hours.”

Blogging for business on Facebook is becoming a favored way of keeping in touch with your customers, especially as – depending on what business you’re in – it’s relatively easy to find them on Facebook and get a good conversation going.

Facebook blogging, or “Faceblogging” as perhaps we should call it, has a number of benefits.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

[Read more…]

You’ll never wonder what to blog about again…

SUZE by KH 02 June 13

What To Write For Your Business Blog
WORKSHOPS
with Suzan St Maur

Available now for business groups
in the South-East and Midlands of England

The inspiration and information you need
to develop blog posts that will win you business
… for years to come. [Read more…]

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