Advertising vs info on social media – the trolls rage on

If you have a local business group on one of the main social media platforms, you know you’re going to get people advertising their businesses no matter how you try to stop them.

Advertising or content on social media on HTWB

I would have told this troll precisely where to shove his business video.

It doesn’t matter how explicit you are in your “rules” section; the only way to stop the ads is to kick the advertisers out, or at least delete their blatant advertising posts until they get the message.

But not always…

Explaining the difference between advertising and social media content

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How to tweet on Twitter without strangling the birdie

Twitter,tweets,micro blogging,blogs,writing,Suzan St Maur,online marketing,social media

What are your favorite terrible tweets?

Anyone who spends time on Twitter will gradually see a pattern of different tweet styles emerging, not all of which contribute much to the greater good. Having only been a keen Twitterer for a year or two I can’t claim to be an expert, but speaking as a professional writer I cringe at the time and energy that’s wasted on what I think are bad or inappropriate tweets.

Of course, everyone has their own view of what constitutes good tweeting. Already large sums of money have been spent generating analyses that tell you your tweets should consist of XX percent personal and YY percent business content, they should go out at intervals of no more or less than ZZ minutes, they should contain no more than XX @ symbols and YY hashtags, and so-on. Who would have thought so much science could be found in a mere 140 characters, huh. And not surprisingly, few people seem to take any notice of it.

Before I launch into my attack on what I think are bad tweets, it’s only fair that I should reveal how I put my own together. And please feel free to critique this! They fall into one of these brackets:

  • Observations, articles, news stories etc. that interest me and/or make me laugh
  • Conversational posts with people I know, but out of courtesy to them and other readers I try to include a précis of the original topic, or respond via a retweet
  • Retweets of friends’ and followers’ posts when I feel they’re worth sharing
  • Posts about HowToWriteBetter.net and one or two of my own recent books

I try to create a good balance of all four. In every case my main criterion is to write something everyone can understand, either in the style of a newspaper headline, or as a short but self-contained thought. Here, now, are some of the stereotype tweets that irritate me. Do they irritate you?

THE ENGLISH EXPERT:  You need free artikles for the webbsite and we got some you want so clicks here go for free stuff you enjoy read. (If you can understand what this is all about, that is.)

THE STRONG, SILENT TYPE:  http://xxxxxxx.yyy (That’s it – no text. You are commanded to click on the link and I don’t need to tell you why. Now just f***ing well do it.) [Read more…]

Social media: why you should advise, not adVERTise

Have you ever been guilty of confusing social media with free advertising? This guy did…here’s what he posted in the discussion thread of a locality group on one of the very large social media platforms…

Social media: why you should ADVISE, not ADVERTISE

Tips on car maintenance, or very short case studies, work well on social media.

Hi there everybody. I just wanted to quickly advertise my business. [Read more…]

When a city has been torn apart, what writing expresses feelings best?

How do you write from the heart about a calamity – the Brussels Attacks – that has just stunned you into shock and silence?
HTWB Belgian flagYesterday’s tragedy in Brussels, Belgium – coming just over 4 months after the even more hideous atrocities 200 miles away in Paris – has resulted in a deluge of words written by journalists and their editors, mostly capitalising on the shock-horror elements that sell newspapers and please online advertisers.

But ironically, these words fail to express what the average person really feels. Here’s why. [Read more…]

Social media consultants: WRITE SOMETHING, for Heaven’s sake!

Recently I’ve been wondering how some social media consultants get away with charging their clients for, well, social media consultancy, when all they do is slap notices (not even adverts) up in the SocMed stating that their clients offer property for sale in Spain or boutique B&B accommodation in Wales or business breakfast events in a city somewhere. They add a pretty picture or a bit of video and that’s it.

Social media consultants: WRITE SOMETHING, for Heaven's sake!

Social media consultants who just cut-and-paste minimal information for their clients: about as social as a cornered rat.

No … why you should invest in those things, no … what’s in it for you, no … story, no … background, no … diddly squat other than what a bright 12-year-old could cut and paste from the client company’s website. Excuse me? [Read more…]

Writing for business on social media: the knickers-off truth

We read an awful lot about the realities of social media and the opinions, information and advice are so voluminous you begin to wonder what is worthwhile and what is over-bloated BS.

Writing for business on social media: the knickers-off truth

The knickers-off realities of writing about your business on social media

Here is a brief digest I feel is helpful to SME (Small to Medium sized Enterprise) businesses. [Read more…]

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