Why academic writing is soooo boring – but needn’t be

Please welcome freelance content writer Jessica Freeman from Sydney, Australia, who shares her thoughts on why academic writing has become so boring to read … plus some ways in which to make it more reader-friendly. Over to Jessica…

Academic writing exists only to share knowledge and ideas. Sadly, we have created a culture where students are trained to create sterile and clinical documents. Academic work tends to be very technical, and students are afraid to add a little flair or entertainment value through fear of losing marks when they are graded.

HTWB academic writing for students

Academic writing has its own unique structure, and writers are not penalized for being boring.

This habit of writing sterile and clinical documents then follows the academic through his or her life and few academics ever learn how to write entertaining texts.

Are academic works really that boring?

[Read more…]

How to get your kids to write better – and enjoy it

Now that many of our children are going back to school after the summer break, it reminded me that when my son was at high school I had to suppress my screams when reading through his English assignments every time I saw a spelling or grammar mistake.

How to get your kids to write better - and enjoy it

As with so many things, acting as a coach for your child to help them write better and enjoy it, will go a long way towards achieving that goal.

Despite being utterly ignorant of the “right” way to handle this my instincts told me not to threaten him with castration if I ever saw another “it’s” when it should be “its,” but to move on to the big picture – the content of his writing and how it worked – and go back to the details later. [Read more…]

Why some science students have a lot more work to do

Apparently the following delightful quips were actual answers from students to questions in science exams. Would you ask any of them to mail a letter for you? Enjoy…

Why some science students have a lot more work to do

“Benjamin Franklin produced electricity by rubbing cats backwards.”

[Read more…]

Chuckles from the campus…

Some funnies from American university life … enjoy!

Some funnies from American university life

Chuckles from the campus…

No shrink
In my senior year, I reluctantly took a required psychology course. The first day, the professor commented on each student’s major, trying to provoke a response. It was working – some students were becoming defensive. When it was my turn, I told him I was a music major.
“So,” asked my professor, “what does your father think of your wasting your education to study music?” [Read more…]

Content marketing strategy: we’re all just students, really

by Dan Smith

Content marketing strategy: we're all just students, really

Suze’s son Tom who is still a student doing a Masters in Marketing Management

If you read my feverish rant (the first paragraphs, anyway) in my recent article about companies that plough expensive resources into developing sophisticated content marketing strategies but use rather feeble and random efforts to find inhouse writing/blogging talent, you will know that I took the delightful Dan Smith to task about not going far enough in his companys efforts to find and train people properly to write blogs for his company. [Read more…]

Researching on Google: just ask the damned question

Researching on Google - just ask the damned questionRecently my son, who is a post grad (MA) marketing management student at a UK university, asked me to help him find a customer profile on Google for a particular British food company about which his course was developing a business simulation project.

“What’s the matter with Google?” he shouted from his section of our rambling house over a trail of sleeping dogs and cats all the way to my home office. [Read more…]

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