Writing for business in the third-age: old? No, new.

People in the “third-age” who are running businesses are not old f*rts. In fact many of them are new entrepreneurs.

When I go home to Canada every summer I work a lot with my good friend and colleague Trudy Van Buskirk – a stalwart women-in-business coach and networker, founder of a number of online and offline business networking groups in Toronto. And just to make the challenge a bit more interesting she also a) is the wrong side of 60 and b) has disabilities.

Writing for business for third-age entrepreneurs on HTWB

Thanks to the internet it’s very easy for anyone of any age to keep bang up to date with their chosen business or industry.

What has struck me over the last few years of leading blogging and business writing workshops¬†for Trudy and her clients are the high levels of energy, enthusiasm, business acumen, hunger for further learning and downright grit that all of these people pour into their businesses. [Read more…]

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