How to write for thought leaders’ egos

Have you noticed how some “important” thought leader types get haughtily miffed if someone suggests they need an editor or ghostwriter to help them get blog posts or articles right?

Writing for thought leaders on HTWB

No-one could possibly improve on my writing…

These days, it’s not just professional writers who are (or should be) called in to help. It also can be people like PR consultants, social media consultants, marketing or communications interns, personal/virtual assistants, and quite a few more.

So how do you cope when the ego says “no,” but the reality says “arrrgghhh!!!?”

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