Copywriting: how to write a powerful USP that attracts customers and prospects

Especially – but not only – if you run an SME business, do you know how to express your “USP?” (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand?

how to write a powerful USP on HTWB

Is your USP about what you do, or what you can do for your customers?

Recently this topic came up at a very lively regular business networking meeting I attend and I was surprised that some members of the group hadn’t really considered either a) the importance of a USP for any business or b) what it should be based on. Here, then, are some tips on how to identify yours and make it work for your business. [Read more…]

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