How to write in-vision video scripts that work for you personally

It’s so easy these days, isn’t it? Fire up the laptop, pull up some words from a Word document on the screen, and off you go speaking to your camera and broadcasting to the world via Blab, Facebook Live, or any of the other choices we have at the moment.

HTWB TV newsreader

What’s important is that you convey the information in your own confident, natural way, even if it doesn’t quite match up to the style of a top professional newsreader.

But when you watch unprepared speech “to camera” and it rambles, drones, stops and starts with ums and ers, what does it make you think of the person (and business) represented?

And on the other side of the same coin, what do you think of the person (and business) represented if they are staring at the camera like a rabbit caught in the headlights, with the coat hanger still in their jacket, looking terrified and speaking in a tight, squeaky, scared little voice? [Read more…]

How to write powerful voice-over narration scripts for video

Here’s the next in HTWB’s series on writing and producing video for business and other activities, following my own article on Blab chats, Steve Crawford’s excellent piece on what to wear on video and Gail Spooner’s truly cool article on how to use make-up for on-camera perfection

How to write powerful voice-over narration scripts for video

The smooth, silky, appealing “voice-over” tones you hear on videos on YouTube and elsewhere online don’t happen by accident. It really is worth investing in a professional…

This time, we turn to pre-recorded video and the ubiquitous voice-over narration … the unseen “voice of God” that partners with the images to present a multi-sense message for your business or other activity.

But how exactly does voice-over narration work?

[Read more…]

How to get powerful off-camera interviews for your online video

There is lots of information here on HTWB about how to get good interviews for testimonials and other specific sales activities, whether on video, audio or in print. However using an interview approach for any type of documentary or business video is a very useful and credible way to tell a story – whether sales orientated or not.

How to get powerful interviews for your online video

What you need is a simple way of interviewing people that is comfortable for you (as the amateur interviewer) and them (as the twitchy interviewee.)

So here are some tips on how to get the results you need, whatever the purpose… [Read more…]

Here come the Holidays, so who needs business writing? Ah, but…

As you’re reading this – especially if you’re in the UK – the last thing on your mind will be what you need to write for business in the coming two weeks.

HTWB Xmas biz writingYour to-do list will be heaving with everything from gift shopping to picking up the turkey to getting your tax return in order (well, you should, according to my accountant) to cleaning up after the office party to wondering how to stop your cat from shattering the Christmas tree all over your living room carpet.

Look on the bright side – you’ll soon be free to think about business writing 2016 (LOL!)

[Read more…]

What happens when THUGS crash the whitest neighborhood in the city?

Scroll down to watch this glorious video for the coming Holiday Season…

HTWB Xmas house

… truly heart warming, especially in our troubled times. Enjoy.

[Read more…]

DIY video-ers: why proper video scripts save time and money – and don’t bite

Further to my article a while back in which I promised to show you how to write a video script, here we are and here it is in the form of a short(ish) tutorial. If you haven’t seen one of these animals before panic not: they are very friendly and never have been known to bite anyone…

DIY video-ers - why proper video scripts save time and money, and don't bite

And it’s intensely helpful. Why? Because the script allows you to plan out your video – even if it’s only 3 minutes long – so when you come to shoot and edit it everything falls into place and you get a far better result than you would by randomly shooting this and that and hoping you can pull it all together in the edit. [Read more…]

css.php